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Embroidery to always be in fashion, Mike McEvoy
Feb '08
What separates a Ralph Lauren T-shirt from a Lacoste jersey? The horse and the alligator, of course! This type of instant, indelible, name-brand recognition based on simple embroidered designs is a paradigm for the fashion industry.

“Embroidery will always be in fashion, whether it's a beautifully intricate floral pattern on a wedding gown or a simple monogram on a tailored shirt,” says Mike McEvoy, VP of Marketing and Sales for Hirsch International Corp, a Suffolk County-based company that is the leading provider of commercial embroidery, screen-printing, and textile laser systems in North America.

“The best part about the industry is that you do not have to be a huge designer to start your own, unique, decorated apparel line.”

From home-based “mom and pop” shops, to high-volume decorators and major retailers, Hirsch helps more customers start apparel decorating businesses than any other company by offering single and multi-head embroidery machines, proprietary application software, embroidery parts, supplies, and accessories for their customers.

Mr. McEvoy provides these tips for starting one's own decorated apparel business:
1. Research and Information Gathering: The potential Embroiderer needs to research and explore all the possibilities for his/her business vision.

This includes, potential markets, possible locations, basic business practices, embroidery equipment options, non-embroidery equipment, office supplies, insurance, etc.

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