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Spider-Man swings into Pottery Barn Kids
12
Feb '08
Marvel Entertainment Inc, a global character-based entertainment licensing company, has partnered with Pottery Barn Kids, premier retailer for children's home furnishings and accessories, to launch an exclusive collection of Spider-Man merchandise.

The partnership with Pottery Barn Kids enables Marvel to extend the reach of its popular Super Hero franchise to new audiences. The initial line of products featuring the legendary wall crawler was recently launched at all Pottery Barn Kids stores in the U.S. and Canada, and is also available through the catalog and online at Pottery Barn Kids.

Designed exclusively for Pottery Barn Kids, the Spider-Man products feature vintage character art and graphics that capture the charm and artistry of the original Marvel Comics. The line includes bedding, lighting, play furniture, room décor and accessories.

“We are excited to work with Pottery Barn Kids to bring the Marvel brand to their broad consumer base with striking new interpretations of Spider-Man,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.

“This partnership really enables Marvel to showcase our ability to collaborate with retailers like Pottery Barn Kids to create and design innovative, high-quality product lines tailored to their specific audience and underpins our overall strategy to help elevate the stature of our brands.”

“Spider-Man, a favorite among children and adults alike, pairs well with the classic and timeless approach Pottery Barn Kids furnishings and accessories offer,” said Jill Larue, Senior Vice President, GMM Catalog for Pottery Barn Kids. “We are excited to offer our consumers an innovative, high-quality and classic collection featuring the popular Super Hero.”

Pottery Barn Kids


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