Home / Knowledge / News / Textiles / Spider-Man swings into Pottery Barn Kids
Spider-Man swings into Pottery Barn Kids
12
Feb '08
Marvel Entertainment Inc, a global character-based entertainment licensing company, has partnered with Pottery Barn Kids, premier retailer for children's home furnishings and accessories, to launch an exclusive collection of Spider-Man merchandise.

The partnership with Pottery Barn Kids enables Marvel to extend the reach of its popular Super Hero franchise to new audiences. The initial line of products featuring the legendary wall crawler was recently launched at all Pottery Barn Kids stores in the U.S. and Canada, and is also available through the catalog and online at Pottery Barn Kids.

Designed exclusively for Pottery Barn Kids, the Spider-Man products feature vintage character art and graphics that capture the charm and artistry of the original Marvel Comics. The line includes bedding, lighting, play furniture, room décor and accessories.

“We are excited to work with Pottery Barn Kids to bring the Marvel brand to their broad consumer base with striking new interpretations of Spider-Man,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.

“This partnership really enables Marvel to showcase our ability to collaborate with retailers like Pottery Barn Kids to create and design innovative, high-quality product lines tailored to their specific audience and underpins our overall strategy to help elevate the stature of our brands.”

“Spider-Man, a favorite among children and adults alike, pairs well with the classic and timeless approach Pottery Barn Kids furnishings and accessories offer,” said Jill Larue, Senior Vice President, GMM Catalog for Pottery Barn Kids. “We are excited to offer our consumers an innovative, high-quality and classic collection featuring the popular Super Hero.”

Pottery Barn Kids

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search