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Morson signs 15-year lease at Lincoln Plaza in Boston
Mar '08
International luxury home furnishings retailer The Morson Collection announced the signing of a 15-year lease at Lincoln Plaza in Boston.

Scheduled to open in May, the new showroom will house the company's collection of upscale furniture and accessories from Europe, as well as designer workshops, meetings and special events.

The Morson Collection is not new to Boston, having opened its first showroom in the Park Square Building in 1996. Since the lease expired 18 months ago, the company has successfully maintained its established base of local and international clientele through its Web site and by providing design services.

During this time, The Morson Collection also explored dozens of locations for a new showroom. Caroline Morson, president and co-founder, says she finally found the ideal place near Boston's South Station.

She said, "With the same selectivity and care we take in choosing our finely crafted products, we apply to other areas of our business.

We are very discriminating about where we want our collection to be. Lincoln Plaza's aesthetic appeal, modernity and quality are a true reflection of our merchandise.

Most importantly, it is located in a dynamic, vital neighborhood that is very accessible to our public and trade clients. We look forward to serving them from our new showroom and being part of the local community for many years to come."

The Morson Collection features an extensive array of custom-made contemporary furniture from Italy and Spain, including manufacturing giants Minotti, Molteni & C and Tresserra, to name a few.

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Courtesy: Reliance Industries

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