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Texbrasil Program to promote Brazilian textiles
04
Mar '08
The “From Brazil” Campaign created by the Texbrasil Program to promote the Brazilian textile chain around the world will be used in nearly 20 countries in 2008.

The chosen countries are South Africa; Germany; Costa Rica; United Arab Emirates; Egypt; USA; Denmark; France; Greece; Holland; England; Italy; Japan; Mexico; Peru; Portugal; Spain; Russia; Turkey and Venezuela.

The campaign's objective is to expand knowledge in these countries' companies about the Brazilian market, thus warming up the trade of balance between the two markets.

Some of the advertisements mainly focus on tools like the Buyer Project, which invites international buyers interested in Brazilian products to participate in national fairs and get in contact with companies from various segments.

In 2007, nearly 88 buyers were benefited by this tool, visiting approximately 17 national events. “The Buyer Project's objective is to include national products in the international market in an organized manner.

In other words, we always try to select the most appropriate agents for each event, always seeking beneficial results for all those involved,” says Rafael Cervone Netto, manager of the Texbrasil Program.

Brazilian Textile and Apparel Industry Association


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