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Market pressures are driving forces for FeiYue

10 Mar '08
3 min read

Feiyue was concerned more on how to sell products more and fast in the past while now the emphasis was on how to sell at high prices with durability.

To achieve this goal, it's necessary to develop the ongoing innovation strategy, continuously adjust and optimize the product structure, and upgrade technical contents and added value under the guide of the scientific concept of development with advanced idea, technology and equipments as well as advanced management.

For example, in the past prices of the traditional household sewing machine with simple functions could hardly reach 100 yuan, with the weight of more than 50kgs, whereas Feiyue self-developed computer sewing machine weighes only one-tenth of the former one but the price has reached more than 1,000 US dollars, and are exported to the developed countries in Europe and America.

This is the result of independent innovation. Zhejiang's "Pioneering and Innovating" strategy endows an acess to the "scientific and innovative development" for Zhejiang enterprises.

After the interview, president Qiu was surrounded by reporters who demanded his business cards, and requested a separate interview with him.

AFP reporters said that the growing rationality and maturity of China's private enterprises showed by Feiyue plays a positive role to the realization of the fast and stable development of China's economy.

FeiYue Group Co LTD

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