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Umbrellas marketer totes ISOTONER launches ecosentials
11
Mar '08
totes ISOTONER announced the introduction of a new, breakthrough line of earth-friendly umbrellas, slippers, gloves and knits – proving further that “green” truly is the “new black.”

The new lines are called “ecosentials” for the Isotoner offerings and “eco 'brella” for the totes environmentally responsible umbrella.

The 'brella and slipper product lines launch in early spring and will be offered online at totes-Isotoner.com and in fine department stores. The cold weather products including gloves and knits will be available online and in stores this fall.

The products offer a variety of earth-friendly attributes, including an umbrella canopy made of 100 percent recycled Polyethylene Terephthalate (PET) plastic bottles, ecosentials gloves that have the look and feel of nylon but are made of 100 percent recycled polyester from PET plastic bottles and bamboo blend terry slippers, among many other offerings.

Why Green, Why Now:
“We found a great way to create fashionable products that incorporate recycled and renewable materials and are in keeping with our principles of comfort, quality and performance,” said Michael Katz, totes ISOTONER Senior Vice President, U.S. Wholesale Division.

Product Offerings and Availability:
Products in the new eco-friendly line come in a variety of colors and styles for both men and women (see attached product fact sheets for a complete list of colors, pricing and eco details).

Products in the line include:


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