Home / Knowledge / News / Textiles / Celluclean keeps whites white & colors bright
Celluclean keeps whites white & colors bright
26
Mar '08
Anyone who has washed or worn white clothes knows that white shirts stop looking white after a few washes and start to turn a shade of gray.

Same is the case with striped clothes as they tend to lose their contrast after a few washes and the white and colored stripes start to look dull.

Dirt particles in the wash Wash and wear damages cotton fabrics, resulting in microscopic frayed fibers on the surface.

The problem starts in the washing machine during a wash cycle – dirt particles released from the clothes circulate in the wash water.

These dirt particles are attracted by the frayed cotton fibers, making clothes dirty and gray. “Celluclean is a new technology for the detergent industry.

By removing the damaged fibers on the surface of the fabric, the enzyme prevents dirt and other soilings from attaching to the clothes during wash,” says Anders Lund, Marketing Director for detergent at Novozymes.

“With Celluclean, clothes are cleaner and do not get that dull gray look. And because Celluclean only removes the damaged fibers on the surface, it does not affect the fabric's strength and durability.”

Whiter than bleach Traditionally, detergent manufacturers have used bleach to keep white clothes white, but there are a number of drawbacks associated with bleach.

Bleach does not clean clothes; it merely masks the dirt particles and furthermore, bleach cannot mask certain dirt particles from air pollution,traffic smoke, outdoor soil, and several other sources.

Must ReadView All

Apparel/Garments | On 22nd Mar 2017

Amazon India introduces 'A-Z GST Guide' programme

Amazon India has introduced a programme called 'A-Z GST Guide' to...

Textiles | On 22nd Mar 2017

Dyeing textiles with bacteria

As an alternative to toxic synthetic dyes, scientists are exploring...

Courtesy: BCG

Apparel/Garments | On 22nd Mar 2017

Consumption in India to touch $4 trillion by 2025: Report

Consumption in India is likely to triple to $4 trillion by 2025 as...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search