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Celluclean keeps whites white & colors bright
Mar '08
Anyone who has washed or worn white clothes knows that white shirts stop looking white after a few washes and start to turn a shade of gray.

Same is the case with striped clothes as they tend to lose their contrast after a few washes and the white and colored stripes start to look dull.

Dirt particles in the wash Wash and wear damages cotton fabrics, resulting in microscopic frayed fibers on the surface.

The problem starts in the washing machine during a wash cycle – dirt particles released from the clothes circulate in the wash water.

These dirt particles are attracted by the frayed cotton fibers, making clothes dirty and gray. “Celluclean is a new technology for the detergent industry.

By removing the damaged fibers on the surface of the fabric, the enzyme prevents dirt and other soilings from attaching to the clothes during wash,” says Anders Lund, Marketing Director for detergent at Novozymes.

“With Celluclean, clothes are cleaner and do not get that dull gray look. And because Celluclean only removes the damaged fibers on the surface, it does not affect the fabric's strength and durability.”

Whiter than bleach Traditionally, detergent manufacturers have used bleach to keep white clothes white, but there are a number of drawbacks associated with bleach.

Bleach does not clean clothes; it merely masks the dirt particles and furthermore, bleach cannot mask certain dirt particles from air pollution,traffic smoke, outdoor soil, and several other sources.

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