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Swazi Initiative to promote local handicraft in global arena
Apr '08
In a bid to shelter Swazi craft under one roof, six local handicraft companies have teamed up to create an entirely new concept of 'Swazi Initiative'

Together with the support of the Swazi Market and the Trading House, six companies including Gone Rural, Swazi Candles, Baobab-Batik, Tintsaba, Ngwenya Glass and Quazi Designs joined efforts to create Swazi Initiative.

The main objective of this formation is to have an umbrella body for handicraft in Swaziland and to open a retail store in international country to give local manufacturers direct access to foreign markets.

Enormous hard work has been put in by the members of Swazi Initiative. However, while the concept is still in its early stages, business strategies are being worked out and research work is undertaken with the hope that Swazi craft producers will soon benefit from the commencement of this body.

As of now the export companies involved in the project have resorted to full-fledged promotion of the Swazi products

Recently, all the involved companies jointly exhibited their products at the SARCDA International Gift Show held in Midrand last month.

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