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Domestic fabric fighting for recognition
09
Apr '08
The Fashion Strategy Forum, of Japan is making great efforts to elevate its fashion industry by making use of domestic fabrics that, beautifully combine age-old traditions with latest technology.

The Forum had organized the Japan Fashion Week, in Tokyo, recently where fabric-making process was displayed for the audience, which included thread spinning, dyeing and weaving.

The aim for putting up this display was to make the audience aware about rich and wide variety, the textile industry can offer to the domestic and global buyers.

Experts from fashion industry believe that, if designers make extensive use of Japanese fabrics in their collections then, the fabric will get promoted on a larger scale automatically.

Although, many global luxury brands frequently use Japanese fabrics like windproof polyester that offers high elasticity and smooth feel, there is still huge potential and scope for the local industry to flourish.

However, many domestic designers and garment producers in Japan prefer to use foreign made fabric and it has become a matter of concern for the textile sector.

As a result, attempts are being made to make local made fabric popular among Japanese consumer.

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Courtesy: H&M

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