Harmful substances in apparels may keep consumers away
18 Apr '08
3 min read
In general, the desire for more labelling of certified textiles was positive (72%), particularly in shops where opportunities to gain advice from sales personnel are limited and consumers are likely to have to inform themselves.
Specialist (67%) and mail order retailers (69%), however, also said they would welcome it if apparel found free of harmful substances were made easier to identify by labelling on the product.
Other aspects, such as product quality or fashionable appearance were found likely to have greater influence on ordering behaviour, with textile symbols being significant for only 37% of the respondents.
Most felt textile safety should be a prerequisite, and that labels are principally intended to emphasise this to the consumer.
Some 37% of the employees of specialised dealers said they felt they had been adequately informed about tests for harmful substances according to Oeko-Tex Standard 100. Of the respondents, some 35% said they would like more comprehensive information.
Meanwhile, most (53%) said they considered the internet their preferred source of information, rather than conversations with suppliers (34%), or articles in trade journals and magazines (28%).
The German Oeko-Tex Certification Centre in Eschborn will incorporate these results in the development of an information concept aimed at specialist dealers.
In addition to tried-and-true mailings and intensive co-operation with specialist media, interactive on-line tutorials and events together with manufacturers are planned.