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Eco-Fabrik to extend 'tree planting' reward program
23
Apr '08
Eco-Fabrik, an Organic Clothing & Accessories Company, announced plans to extend its "tree planting" reward program to become a quarterly and annual event.

At its inception, the tree planting reward was a one-time honor for those customers who spent the most in 2007 at Eco-Fabrik's online store.

Eco-Fabrik teamed up with American Forest, the oldest conservation nonprofit organization in the country, to plant trees in honor of its top 20 customers.

Each honoree was given the opportunity to select a dedication for the tree planted. Customers responded positively to this tree planting reward.

Thus, "we decided to integrate this initiative into our business operations," said Diana Khan, Eco-Fabrik Cofounder and President.

"Our business philosophy goes hand-in-hand with our commitment to the environment and socio-economic values," said Ms. Khan.

Under this newly launched rewards program, Eco-Fabrik will announce the "quarterly ten tree-keepers" each quarter and will work with American Forest to plant a pair of trees in each customer's honor.

Again, the reward will go to those customers who have a strong commitment to the environment and thus have spent the most in Eco-Fabrik's online store.

At the end of the year, from among these 40 honorees, a final "top ten tree-keepers" will be selected to culminate the annual program.

Each of the top ten tree-keepers will receive a commemorative T-shirt (made of organic cotton or bamboo, of course), in addition to a commemorative certificate.

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Courtesy: India ITME

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