Home / Knowledge / News / Textiles / Cotton Inc & GUESS by Marciano to promote denim recycling program
Cotton Inc & GUESS by Marciano to promote denim recycling program
05
May '08
Cotton Incorporated's COTTON. FROM BLUE TO GREEN. denim recycling program joins forces with GUESS by Marciano to develop a nationwide denim drive to aid communities in need.

The “denim drive” is a call to action to donate old denim and give it “new life” by converting it into UltraTouch natural cotton fiber insulation.

GUESS by Marciano will have denim drop-off locations in select US stores during the month of April 2008 and in additional US and Canada stores during the month of May 2008.

Once the denim is collected and converted into natural cotton fiber insulation, it will be contributed to help aid in the rebuilding of houses.

GUESS by Marciano will provide an incentive to help meet the goal of 5000 pieces of donated denim; a 10% retail discount will be given to all customers contributing a piece of old denim at any of the store locations. The discount will be used towards the purchase of new jeans.

“Cotton Incorporated is excited to form a partnership with GUESS by Marciano to promote the COTTON. FROM BLUE TO GREEN. denim drive,” states Paula G. Rosario, Vice President, Consumer Marketing - Strategic Alliances, Cotton Incorporated.

In 2006, the COTTON. FROM BLUE TO GREEN program collected enough denim to insulate more than 30 homes in Baton Rouge, Louisiana for families displaced by the 2005 hurricanes.

In 2007 the amount of denim collected more than doubled, affording us the opportunity to expand the donation and provide insulation to Habitat for Humanity affiliates in Baton Rouge, New Orleans and the Mississippi Gulf Coast.


Must ReadView All

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: 2XU

Apparel/Garments | On 15th Dec 2017

L Catterton Asia announces JV of GXG and 2XU

L Catterton Asia, the Asian unit of the largest and most global...

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search