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Cotton Inc & GUESS by Marciano to promote denim recycling program
05 May '08
3 min read
Through this nationwide campaign with GUESS by Marciano, we hope to continue to increase the denim collections and as a result create more UltraTouch insulation to be used in building efforts around the country.
“Giving back is a central part of the way we do business,” says David Chiovetti, Vice President of Stores and Retail, North America for GUESS? Inc.
“Programs such as Cotton. From Blue to Green. illustrate the GUESS by Marciano brand's true DNA as being more than just about fashion. It symbolizes our commitment to the people and groups we interact with.”
Allan Company will bale the denim. JBM Fibers will process the denim to its original state, cotton. Bonded Logic Inc a leader in natural fiber insulation, will convert the denim into UltraTouch Natural Cotton Fiber Insulation.
In addition to launching GUESS GREEN, a program launching in April 2008 comprised of organic cotton garments for men and women, GUESS by Marciano will also be offering a reusable tote bag that will be gifted to customers that make any purchases of $100.00 or more.
Sales staff will encourage customers to bring their GUESS GREEN tote into the store for future shopping in hopes of eliminating a considerable amount of waste, while receiving a 5% discount. This tote is made of an untreated, non-woven fabric that is printed with a water based ink and organic pigment.
“Giving back is a central part of the way we do business,” says David Chiovetti, Vice President of Stores and Retail, North America for GUESS? Inc.
“Programs such as Cotton. From Blue to Green. illustrate the GUESS by Marciano brand's true DNA as being more than just about fashion. It symbolizes our commitment to the people and groups we interact with.”
Allan Company will bale the denim. JBM Fibers will process the denim to its original state, cotton. Bonded Logic Inc a leader in natural fiber insulation, will convert the denim into UltraTouch Natural Cotton Fiber Insulation.
In addition to launching GUESS GREEN, a program launching in April 2008 comprised of organic cotton garments for men and women, GUESS by Marciano will also be offering a reusable tote bag that will be gifted to customers that make any purchases of $100.00 or more.
Sales staff will encourage customers to bring their GUESS GREEN tote into the store for future shopping in hopes of eliminating a considerable amount of waste, while receiving a 5% discount. This tote is made of an untreated, non-woven fabric that is printed with a water based ink and organic pigment.
Cotton Incorporated
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