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New Trevira Bioactive logo for antimicrobial functional textiles
16
May '08
The fibre manufacturer Trevira has revised the trademark system for textiles made from its antimicrobial fibres and is now introducing a new product logo for Trevira Bioactive. Irrespective of what is used for the material – it may be microfilament yarns, low-pill fibres or stretch yarns – where it's a question of accentuating the antimicrobial function of the textiles, then manufacturers may now use the new symbol for freshness and hygiene: "made by Trevira".

"By revising the marque in this way we aim to make it easier for the customer to use it", explains Anke Vollenbröker from Branding & Promotion at Trevira. "A further point is that the "Bioactive crescent" of the previous Trevira Bioactive marques was often employed separately by manufacturers. This meant that it was no longer evident to the user that Trevira lay behind it. We have now brought together both elements in the one marque: Trevira and the antimicrobial function."

In developing the logo it should be borne in mind that it reflects the theme of fresh-ness and hygiene in colour as well. Furthermore, it can also be employed for future, new antimicrobial Trevira products. Today Trevira Bioactive stands for a great many different end uses, including sportswear, socks, shoe inserts, underwear and corporate wear.

The Trevira CS Bioactive logo for antimicrobial safety textiles remains unchanged however – because the emphasis here is on the flame retardant function. The logo for the Trevira CS brand is well established in the marketplace for contract textiles and is positively received.

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