Home / Knowledge / News / Textiles / New Trevira Bioactive logo for antimicrobial functional textiles
New Trevira Bioactive logo for antimicrobial functional textiles
16
May '08
The fibre manufacturer Trevira has revised the trademark system for textiles made from its antimicrobial fibres and is now introducing a new product logo for Trevira Bioactive. Irrespective of what is used for the material – it may be microfilament yarns, low-pill fibres or stretch yarns – where it's a question of accentuating the antimicrobial function of the textiles, then manufacturers may now use the new symbol for freshness and hygiene: "made by Trevira".

"By revising the marque in this way we aim to make it easier for the customer to use it", explains Anke Vollenbröker from Branding & Promotion at Trevira. "A further point is that the "Bioactive crescent" of the previous Trevira Bioactive marques was often employed separately by manufacturers. This meant that it was no longer evident to the user that Trevira lay behind it. We have now brought together both elements in the one marque: Trevira and the antimicrobial function."

In developing the logo it should be borne in mind that it reflects the theme of fresh-ness and hygiene in colour as well. Furthermore, it can also be employed for future, new antimicrobial Trevira products. Today Trevira Bioactive stands for a great many different end uses, including sportswear, socks, shoe inserts, underwear and corporate wear.

The Trevira CS Bioactive logo for antimicrobial safety textiles remains unchanged however – because the emphasis here is on the flame retardant function. The logo for the Trevira CS brand is well established in the marketplace for contract textiles and is positively received.


Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search