Home / Knowledge / News / Textiles / New Trevira Bioactive logo for antimicrobial functional textiles
New Trevira Bioactive logo for antimicrobial functional textiles
16
May '08
The fibre manufacturer Trevira has revised the trademark system for textiles made from its antimicrobial fibres and is now introducing a new product logo for Trevira Bioactive. Irrespective of what is used for the material – it may be microfilament yarns, low-pill fibres or stretch yarns – where it's a question of accentuating the antimicrobial function of the textiles, then manufacturers may now use the new symbol for freshness and hygiene: "made by Trevira".

"By revising the marque in this way we aim to make it easier for the customer to use it", explains Anke Vollenbröker from Branding & Promotion at Trevira. "A further point is that the "Bioactive crescent" of the previous Trevira Bioactive marques was often employed separately by manufacturers. This meant that it was no longer evident to the user that Trevira lay behind it. We have now brought together both elements in the one marque: Trevira and the antimicrobial function."

In developing the logo it should be borne in mind that it reflects the theme of fresh-ness and hygiene in colour as well. Furthermore, it can also be employed for future, new antimicrobial Trevira products. Today Trevira Bioactive stands for a great many different end uses, including sportswear, socks, shoe inserts, underwear and corporate wear.

The Trevira CS Bioactive logo for antimicrobial safety textiles remains unchanged however – because the emphasis here is on the flame retardant function. The logo for the Trevira CS brand is well established in the marketplace for contract textiles and is positively received.

Must ReadView All

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Courtesy: Gucci/Pantone

Textiles | On 9th Dec 2016

Pantone announces greenery as colour of the year 2017

Pantone, an X-Rite company and the global authority on colour and...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search