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Enhancer Technology reduces crushing & matting in a carpet
May '08
By the year 2020, approximately 12 million Americans will need long-term care, according to the American Association of Homes and Services for the Aging. With the rise in long-term care comes a demand for products and technologies to meet this market's specific needs.

In particular, when specifying the appropriate flooring for assisted living facilities, the issues to consider can be complex, especially when the occupants include an aging clientele.

Many of assisted living facilities are designed to provide residents a stylish, home-like atmosphere, in both public and private spaces.

Increasingly the feel is that of a high-end hotel or elegant home. Aside from the aesthetic concerns of design and pattern for the carpet, performance is a key consideration.

“An assisted living facility is like a country club with a medical twist, whose members have moved in,” explained Ramsey Jennings, president of The Jennings Group Inc and owner of eight properties.

“So, the carpet we use in our facilities must be stylish yet tough. It's what you don't see about the carpet that makes it the right choice for this setting,” he said, in reference to its backing system.

As properties become more sophisticated to appeal to prosperous but aging baby boomers, facilities nationwide are choosing broadloom and modular carpet backed with Dow polyurethane technology.

No matter how beautiful the carpet appears, it must also work well for the caregivers of a commercial setting. “It's what's under the carpet that really makes the difference,” said Jennings, who chose Milliken carpet tiles backed with Comfort Plus using DOW ENHANCER Technology.

With a cushioned backing, polyurethane's unique molecular structure allows it to absorb the pounding motion of foot traffic and support the heavy weight of furniture without bottoming out.

ENHANCER Technology also reduces the carpet's crushing and matting over time, even in high traffic areas like hallways and lobbies.

Plus it recovers 90 percent or more of its thickness once heavy furniture is removed. This is an important benefit when the emphasis on a full social life for residents requires nearly constant rearranging of furniture.

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