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NOVA-Supreme to introduce ARCEL in Asia
Jun '08
NOVA Chemicals (International) S.A. and Supreme Petrochem Ltd (SPL) announced an exclusive distribution agreement for ARCEL advanced foam resin in India.

The new distribution agreement between NOVA Chemicals and Supreme Petrochem, a leader in the Indian petrochemical market, introduces ARCEL advanced foam resin to the India region and ensures local sourcing of ARCEL resin for molders.

"This new distribution capability supports NOVA Chemicals' strategy to shorten the supply chain for Asian markets as demand for ARCEL resin continues to grow in the region," said Tim Wong, NOVA Chemicals' Managing Director for ARCEL resin in Asia.

"We are very pleased to partner with Supreme Petrochem to deliver the unique benefits of ARCEL resin to a growing Indian export market."

ARCEL resin delivers significant value as a protective packaging material for damage-sensitive goods such as televisions, computers, printers, appliances and furniture.

By enabling reductions in package sizes, ARCEL resin provides significant environmental benefits throughout the supply chain.

With dramatically reduced package size, more capacity is effectively added to every truck, container and pallet, leading to fewer shipments, less fuel consumption and reduced transportation emissions.

"We see partnership with NOVA Chemicals to support the growth of ARCEL resin in India, bringing significant value to Indian exporters." Said M.P. Taparia, Chairman,Supreme Petrochem Ltd.

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