Home / Knowledge / News / Textiles / São Paulo based Alpargatas invests in ecology
São Paulo based Alpargatas invests in ecology
12
Jun '08
Known for almost a century as a manufacturer of canvas "Locomotiva", used for the protection of truck-loads, Alpargatas, a company of the group Camargo Corrêa is a national leader in the footwear, sport articles and industrial textiles segments.

A few years ago, the “Locomotiva” canvas entered by chance into the production of bags and casual wear under the concept of “recycled” fabrics. Alpargatas understood they had in their hands a potential market, not just a passing fad, and decided to invest in a canvas with added value, introducing the “Locomotive Stone” with a special stone washed finishing, that preserves durability.

In a second stage the company launched the “Locomotive Eco”, ecologically correct woven with cotton + recycled cotton; cotton + jute; and cotton + PET.

Marketed as “desirable objects” the items receive special washings and finishing guaranteeing a more supple and lighter canvas. Alpargatas made an association with Osklen - well known casual / street / sportswear garment manufacturer - to add value to the products, considering that without designing, a garment would not be able to survive in the markets.

Another more recent partner is Opera Rock, another famous brand, that uses 100% cotton recycled canvas in the production of casual wear. All fabrics of Alpargatas Eco line have an identify tag from the “e fabrics institute” stating that they are produced within all sustain ability criteria.

Fibre2fashion News Desk - Brazil


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X