Home / Knowledge / News / Textiles / Arch Chemicals backs UN campaign - 'Eco-Tips for Jeans'
Arch Chemicals backs UN campaign - 'Eco-Tips for Jeans'
01
Jul '08
Arch Chemicals engages itself into Purista performance-textile treatment business which essentially supports the recently launched United Nations Environment Program (UNEP) campaign titled, 'Eco-Tips for Jeans'.

This campaign aims to engage young people to prevent severe climate changes and reduce energy consumption by proper treatment of clothing.

A television and internet advertising campaign broadcasted by the UNEP targets the younger generation and entails brief, clear and relevant tips about how often to wear, wash and dry the jeans in order to save energy.

Sources from Arch Chemicals confirmed Fibre2fashion about the campaign stating, “Our Purista textile treatment business, a UNE Program, encourages young people to wash their jeans less frequently, helping save both water and energy. The UN's conclusions echo studies that Arch Chemicals has conducted about the value of textiles treated with Purista, which combats odor-causing bacteria, enabling users to wash these textiles less frequently, since they stay fresher longer.”

The using aspect of textile has certainly become significant for the manufacturers as well as the consumers, who have come to realize that the wash-less approach does have real environmental benefits for the gigantic apparel market.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Apparel/Garments | On 19th Jan 2017

Asahi Kasei to display sustainable fibre at trade shows

Asahi Kasei, specialty Japanese fibre producer, will be displaying...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search