Jul '08
“Formula 1 is all about performance,” says Dr. Murat Tarsuslugil, President of Tars International, the exclusive official licensee for the Fernando Alonso garment and Replica collection which also manufactures F1 official collection “and that is behind our idea of “intelligent design” for the official licensed garment collection”.
F1 is the biggest spectator sport on earth (every race is watched by over 200 million people). But it is also a performance sport and with this in mind, the new collection has been designed in close collaboration with the top F1 drivers.
The new “intelligent design” fabric will also be used for the official staff uniforms of the “A1GP Powered by Ferrari”, A1GP is the World cup of Motor sports where competitors represent their nation as opposed to a constructor.
ADVANSA Thermo°Cool has been selected to provide the hidden performance inside the F1 garments. ADVANSA commented: “We are very excited about this new opportunity to present the latest fibre technology at the heart of ADVANSA Thermo°Cool.” Created with new intelligent fibre technology from ADVANSA, (Europe's No.1 polyester fibre company), ADVANSA Thermo°Cool is a high performance material made from unique hybrid-fiber mix, which provides adaptive smart dual function: Evaporative cooling and thermo-buffering.
As a result of the unique fibre mix, the fabric's temperature is controlled to remain within the boundaries of comfort and help keeping wearers comfortable in a wide range of temperatures and activity levels. The new licensed Formula 1 garment collection will be on sale to fans and everyday consumers both track-side during Formula 1 weekends, as well as through major retailers worldwide such as Karstadt, Tesco, El Corte Ingles, Intersport etc.
ADVANSA
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