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Interior Lifestyle closes with record breaking visitors
Jul '08
Interior Lifestyle 2008, that took place from 11 – 13 June 2008 in Tokyo, attracted the highest number of visitors ever in its history. The halls were packed and bustling, especially on the last day when over 9,200 buyers crowded into the fair, bringing the overall total to a record-breaking 27,390. The atmosphere was lively and feedback from participants was generally excellent.

With 652 exhibitors (419 domestic, 233 overseas) from 31 countries and regions filled four halls of West Hall at the Tokyo Big Sight exhibition centre. The fair delivered a wide-ranging selection of high-quality products for cooking, living, furnishing and decorating as well as kitchen/tablewares, home accessories and home textiles.

Positive feedback from exhibitors:
For the 652 exhibitors, the fair was a great opportunity to start up business or to strengthen existing business in the high-end consumer goods sector. Many of the exhibitors gave positive feedback. Mr. Marco Fontao, sales manager of Dicame, S.A. said, “The purpose of our participation in the fair was to introduce the collection of our brand to the Japanese market and to find a distributor in Japan.

Among the visitors were importers and buyers from trading and commercial companies. It was the first time that we exhibited at a Japanese trade fair. Our products are known for their high-quality and are made of the finest raw materials. I believe that our products are suitable for the Japanese market, where high-quality is required.

After three days exhibiting at Interior Lifestyle, I am even more confident about our success in the Japanese market. Japanese buyers seemed to accept our products. Interior Lifestyle was very lively with many visitors over the three days. From the moment the doors opened in the morning until they closed in the evening, there was a lot of visitor traffic. It was nice to take part in such a growing fair.”

Special presentation for the latest interior trends:
One of the distinctive features of Interior Lifestyle is its series of special showcases and presentations highlighting international products and trends in design. With new attractions “NORDIC LIFESTYLE”, two Trend Cafes and the young designer presentation area, “neON”, the 2008 fair was more informative and inspiring than ever before.

Mr. Toji Sakamoto, sales manager of Product Marketing Service Co Ltd, Remarked with a positive statement, “Just on the first day, we had more than 400 contacts and more than 700 packages of promotional material were taken by visitors. We met many retailer. The first encounter with Interior Lifestyle was last year when I came as a visitor to the fair. Before that I was sceptical about the benefits of trade fairs from a cost-effectiveness point of view.

But after having visited the previous Interior Lifestyle, I made up my mind to take part in the fair. Interior Lifestyle is known for its high-sense exhibition style, so exhibiting at the fair seemed to be a big advantage for our branding strategy. I am very happy about being able to exhibit in the special exhibition zone, “NORDIC LIFESTYLE”.

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