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SANITIZED AG to increase brand awareness in US markets
Jul '08
SANITIZED AG intensifies the activities in the US market and plans to successfully increase brand awareness generally as well as on end-consumer level. The existing recognition and the available networking possibilities offered by AATCC supply SANITIZED a strategically important platform for attaining this goal.

For over 50 years, the European market leader, SANITIZED AG, has been in the business of antimicrobial hygiene and material protection. Headquartered in Burgdorf, Switzerland, the Sanitized success story actually began in the US in the 1930s. SANITIZED says its antimicrobial additives effectively reduce bacteria, odor and fungi as well as the reproduction of dust mites, thereby providing hygiene, dust mite, vector and material protection.

Sanitized products were the first to be approved by Oeko-Tex for use in textiles and SANITIZED is the first and only textile finish producer that has bluesign approved products. The Sanitized quality seal is an important guarantee of security for consumers.

The company is very familiar with AATCC —Stewart Klein, president of Sanitized Inc. in the US, has been an AATCC member for several years.

Sandra Gysi, Communication Manager for SANITIZED AG, says the company is returning to its roots with the Sanitized Brand increasing its activities in the US market and that “AATCC is a strategically important tool to attain this goal.” Additionally, she states that “we plan to increase brand awareness in this market generally and at end consumer level.” Look to hear more from SANITIZED in the near future.


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