Home / Knowledge / News / Textiles / 'Perform better without sweat'' claims Sympatex campaign
'Perform better without sweat'' claims Sympatex campaign
Jul '08
Sympatex is positioning itself on the market as an innovative manufacturer of environmentally-compatible, high-tech textiles with a new print campaign. The ads will focus on the particular efficiency of the Sympatex membranes: the sportsman can literally leave his sweat “behind”. The campaign, which targets consumers, clothing manufacturers and retailers, will be launched in time for the OutDoor 2008 trade fair.

“Perform better without sweat”, is the claim of the new Sympatex campaign, which refers to the unique performance of the Sympatex membrane: it guarantees dry skin for highly active wearers, by immediately transporting sweat to the outside, enabling it to evaporate. The garments do not get wet on the inside; the active sportsman does not get too hot or cold. The result: superior wearability for optimum performance. The special feature is that the performance of the Sympatex membrane improves, as sporting activity becomes more intense.

The powerfully staged motifs of the new ad campaign illustrate this product attribute: they depict a mountain biker, a runner, a freestyler and a snowboarder in full flow. In doing so, the athletes leave their sweat behind – clearly visible as a shaken-off sweat silhouette. In the motifs, each of which captures a brief snapshot of a high-performance activity, the observer is confronted with the exceptional power and dynamism of which the sportsman is capable, all because he is wearing the right clothing on his skin.

The campaign targets athletic consumers, clothing manufacturers and retailers of sports wear and functional clothing alike. Until the end of the year, the ads will appear accordingly in popular and trade magazines such as, Fit for Fun, BIKE, Tour, SKI Magazin, TextilWirtschaft, Sport + Mode and Shoez.

The aim of the campaign is to position the company as a modern manufacturer of environmentally-compatible, high-tech functional systems. The redesigned logo, too, will focus on the laminate with the Sympatex membrane. The solitary light-blue triangle used to date appears fanned out into a more dynamic shape and is also accompanied by the new corporate claim: “If nature had a choice”. The claim conveys the corporate philosophy in which environmental and consumer protection play a central role. So, for example, the membranes are made of 100-percent biodegradable polyetherester and have been awarded the Oeko-Tex Standard 100 and bluesign certificate.

Sympatex Technologies GmbH

Must ReadView All

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search