Home / Knowledge / News / Textiles / 'Perform better without sweat'' claims Sympatex campaign
'Perform better without sweat'' claims Sympatex campaign
29
Jul '08
Sympatex is positioning itself on the market as an innovative manufacturer of environmentally-compatible, high-tech textiles with a new print campaign. The ads will focus on the particular efficiency of the Sympatex membranes: the sportsman can literally leave his sweat “behind”. The campaign, which targets consumers, clothing manufacturers and retailers, will be launched in time for the OutDoor 2008 trade fair.

“Perform better without sweat”, is the claim of the new Sympatex campaign, which refers to the unique performance of the Sympatex membrane: it guarantees dry skin for highly active wearers, by immediately transporting sweat to the outside, enabling it to evaporate. The garments do not get wet on the inside; the active sportsman does not get too hot or cold. The result: superior wearability for optimum performance. The special feature is that the performance of the Sympatex membrane improves, as sporting activity becomes more intense.

The powerfully staged motifs of the new ad campaign illustrate this product attribute: they depict a mountain biker, a runner, a freestyler and a snowboarder in full flow. In doing so, the athletes leave their sweat behind – clearly visible as a shaken-off sweat silhouette. In the motifs, each of which captures a brief snapshot of a high-performance activity, the observer is confronted with the exceptional power and dynamism of which the sportsman is capable, all because he is wearing the right clothing on his skin.

The campaign targets athletic consumers, clothing manufacturers and retailers of sports wear and functional clothing alike. Until the end of the year, the ads will appear accordingly in popular and trade magazines such as, Fit for Fun, BIKE, Tour, SKI Magazin, TextilWirtschaft, Sport + Mode and Shoez.

The aim of the campaign is to position the company as a modern manufacturer of environmentally-compatible, high-tech functional systems. The redesigned logo, too, will focus on the laminate with the Sympatex membrane. The solitary light-blue triangle used to date appears fanned out into a more dynamic shape and is also accompanied by the new corporate claim: “If nature had a choice”. The claim conveys the corporate philosophy in which environmental and consumer protection play a central role. So, for example, the membranes are made of 100-percent biodegradable polyetherester and have been awarded the Oeko-Tex Standard 100 and bluesign certificate.

Sympatex Technologies GmbH


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search