Home / Knowledge / News / Textiles / 'Perform better without sweat'' claims Sympatex campaign
'Perform better without sweat'' claims Sympatex campaign
29
Jul '08
Sympatex is positioning itself on the market as an innovative manufacturer of environmentally-compatible, high-tech textiles with a new print campaign. The ads will focus on the particular efficiency of the Sympatex membranes: the sportsman can literally leave his sweat “behind”. The campaign, which targets consumers, clothing manufacturers and retailers, will be launched in time for the OutDoor 2008 trade fair.

“Perform better without sweat”, is the claim of the new Sympatex campaign, which refers to the unique performance of the Sympatex membrane: it guarantees dry skin for highly active wearers, by immediately transporting sweat to the outside, enabling it to evaporate. The garments do not get wet on the inside; the active sportsman does not get too hot or cold. The result: superior wearability for optimum performance. The special feature is that the performance of the Sympatex membrane improves, as sporting activity becomes more intense.

The powerfully staged motifs of the new ad campaign illustrate this product attribute: they depict a mountain biker, a runner, a freestyler and a snowboarder in full flow. In doing so, the athletes leave their sweat behind – clearly visible as a shaken-off sweat silhouette. In the motifs, each of which captures a brief snapshot of a high-performance activity, the observer is confronted with the exceptional power and dynamism of which the sportsman is capable, all because he is wearing the right clothing on his skin.

The campaign targets athletic consumers, clothing manufacturers and retailers of sports wear and functional clothing alike. Until the end of the year, the ads will appear accordingly in popular and trade magazines such as, Fit for Fun, BIKE, Tour, SKI Magazin, TextilWirtschaft, Sport + Mode and Shoez.

The aim of the campaign is to position the company as a modern manufacturer of environmentally-compatible, high-tech functional systems. The redesigned logo, too, will focus on the laminate with the Sympatex membrane. The solitary light-blue triangle used to date appears fanned out into a more dynamic shape and is also accompanied by the new corporate claim: “If nature had a choice”. The claim conveys the corporate philosophy in which environmental and consumer protection play a central role. So, for example, the membranes are made of 100-percent biodegradable polyetherester and have been awarded the Oeko-Tex Standard 100 and bluesign certificate.

Sympatex Technologies GmbH

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search