Home / Knowledge / News / Textiles / Men's leisure-wear gets smart with revolutionary fiber
Men's leisure-wear gets smart with revolutionary fiber
30
Jul '08
As daily life gets busier, men just can't get enough of easy-wear, easy-care textiles. Non-iron stretch shirts for men are featuring more prominently than ever before on fashion catwalks across Europe.

Now, leading German shirt maker CasaModa has embraced science to introduce eight durable, non-iron smart-casual sports shirts to its Premium range. The shirts are made with revolutionary DOW XLA stretch fiber, the only stretch fiber that can support a true non-iron finish. Other fibers tend to break away as a result of the rigorous process and finishes applied.

The flexibility and easy-care properties of DOW XLA combined with CasaModa's patented process to prevent puckering at the seams, have resulted in shirts that always look crisp and smooth with a top-quality, non-iron finish. The collared shirts are available in black and white as well as various bold, fresh colours, with both long and short sleeves.

“DOW XLA is a case in point,” Klaus Katt, CEO of CasaModa said. “As the only stretch fiber that can support a true non-iron finish it enhances the look, hand feel, freedom of movement and longevity of our shirts. It's also incredibly durable, and able to withstand machine washing and tumble drying at high temperatures, holding color and retaining its shape over time -- something we find very attractive for our high quality brand.”

CasaModa's shirts are worn and modeled by German television personality Jörg Pilawa. “Many of today's professionals travel extensively and live out of suitcases, making CasaModa's shirts the perfect answer to their need for low maintenance clothing,” Pilawa said. “As someone who not only travels extensively but who is also often in the public eye these shirts perfectly meet my need for easy-care smartness. When I take them out of the suitcase they look crisp and fresh and don't require ironing”.

CasaModa uses DOW XLA fiber throughout its Premium range, which also comprises business shirts, in its CasaModa top line and its slim-fit Venti line. It plans to integrate the fiber into further shirt collections in 2009.

CasaModa's Premium sports shirts are now available at the CasaModa stores in Hamburg, Berlin and Cologne as well as at Käferlein in Nuremberg and Breiter in Munich.

“Through strengthening Dow's market-facing focus, our technology leadership and market understanding, we are finding innovative new ways to help our customers succeed so they can ultimately fulfill consumer needs. The partnerships with high-profile fashion brands such as CasaModa prove that Dow is a highly innovative company which constantly improves what's essential to human progress,” said Mark Remmert, global business director, Dow Fiber Solutions.

The fashion industry is rapidly incorporating DOW XLA in designs and collections where sculpting, durability and ease of care are important. The fiber is being used by Brooks Brothers, Calvin Klein, Burberry Japan, and many more.

Dow Fiber Solutions

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search