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Texworld & Lenzing Fibers partnership to bring excellent output
31
Jul '08
With each edition, Texworld USA continues to build upon its international business platform, bringing in exhibitors and attendees from an increasing number of countries. Since its beginning in July of 2006, Texworld USA has grown to become the largest apparel fabric event in the United States. This summer, the show experienced a 13% growth in attendance from last July, reaching 2,842 visitors.

Taking place July 14-16, Texworld USA showcased 176 exhibitors from 15 countries and offered a dynamic variety of highly innovative and creative fabrics, again exceeding the industry's expectations. While some exhibitors may have been reluctant to join due to the gloomy portrayal of the U.S. economy, it remains the largest economy in the world and the growth in Texworld USA attendees shows that buyers are not backing down.

Messe Frankfurt continued to enforce a strict qualification process for buyers at Texworld USA to ensure that attendees were legitimate buyers or designers. Each attendee registration was thoroughly reviewed and the appropriate credentials confirmed.

Some of the world's most prominent buyers attended the event including representatives from: Abercrombie & Fitch, American Eagle Outfitters, Ann Taylor, Armani Exchange, Badgley Mischka, Banana Republic, BCBG Max Azria Group, Bebe, Dillards, DKNY Jeans, Gap, J.Crew, J.C. Penney, Kenneth Cole, Macy's, Marc by Marc Jacobs, Marks & Spencers, Next Retail Ltd., Nordstrom, Polo Ralph Lauren, 7 For All Mankind, Theory, Urban Outfitters, Victoria's Secret, Wal-Mart and Weatherproof Garment Company.

Focus on Education and Trends
The July 2008 seminar program, sponsored and organized by Lenzing Innovation, showcased for the first time a half-day Botanic Symposium which brought together the world's foremost authorities on eco-textiles and innovation, a panel to discuss the other eco-fibers besides organic cotton, and a video presentation from the University of Ultrecht in the Netherlands assessing the environmental impacts of man-made cellulose fibers. There were also trend presentations by leading color experts from Color Portfolio, Design Options and the Pantone Color Institute.

Tricia Carey of Lenzing Fibers noted, “The seminars, especially those on eco topics, were very well-attended. Participants really appreciate the educational opportunity, as the fashion market demands more environmentally sensitive apparel.”

The Lenzing Innovation Partnership
Lenzing Innovation continued to partner with Messe Frankfurt, showcasing twenty-six mills who presented their collections based on Lenzing fibers.

“We have worked with Messe Frankfurt for five events now in New York. With each Show the relationship has grown stronger and it is considered Lenzing's most important event in the USA. The partnership works well for us not only in New York, but also in the shows around the world.” commented David Atkins, Sales Director Americas, Lenzing Fibers.

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