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Handicraft & Handloom Corporation to patent products
Jul '08
The Handicraft and Handloom Corporation of Himachal Pradesh has decided to patent its products to assure customers about the authenticity and as to the origin and quality of the products and to create goodwill for products in the market.

Even the state Chief Minister, Prof Prem Kumar Dhumal agreed that handmade and hand-woven product including hand-woven woolen products and other artifacts have gained widespread popularity within and outside the country and among people who have developed a taste for quality handicraft goods.

The CM therefore emphasized on developing innovative handicraft products that can be made available to the consumers through retail outlets. A patent mark on woolen and other handicraft products would build credibility for the state among potential buyers helping them to distinguish between genuine and counterfeit goods.

Additionally, the CM also called for upgrading marketing channels and adopting modern technologies for exploring wider and new markets for its handicraft products.

The Handicraft and Handloom Corporation was urged to come up with better and more diversified activities to stand at par with modern advances in the arena of marketing. Meanwhile a closer and more thorough study of the marketing trends needs to be considered for opening up more markets and generating higher revenues for the sector.

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