Home / Knowledge / News / Textiles / Swimming in Luxury - The Big Rug debate
Swimming in Luxury - The Big Rug debate
Aug '08
If you live in Roman Abramovich's world you might be forgiven for thinking that everyone owns a yacht and private jet. It's a sure thing we don't, but an annual investigation into the shopping habits of the rich and famous by investment bank Merrill Lynch suggests that more and more super rich are placing orders for a yacht, and anything up to 200ft.

Jamie Horton of Harlequin Tabletop has seen a positive impact on his business from the interest in yachts and private jets. "Last year we supplied complete tableware packages for no less than 30 luxury yachts," he comments.

"They include everything from the most exquisite cut crystal to bespoke dinner services designed explicitly to the client or designer's brief. It's a part of our business that is seeing continuing growth."

It seems that those who can afford a boat or a plane demand every comfort for home-from-home luxury. Table, bed and bathroom linen designer and manufacturer Heirlooms offer a fully bespoke service to interior designers and specialise in supplying quality fabrics for the marine industry.

"We have worked on some of the biggest yachts in the world over the last year and are currently working on a 110m yacht," comments Heirlooms managing director, George Reynolds.

He adds, "Designers come to us for the most luxurious materials that last in a marine environment. We can manufacture whatever they need in terms of size, colour and finish using the highest quality materials and finest workmanship."

Josephine Home, an exclusive bedlinen company on the top floor of Chelsea Harbour is introducing 'Josephine Away' to their offering which specifically services this area of the market.

Their clients require the very best cashmere socks and throws for the ultimate in-flight comfort. And if it's a floating home their clients are keen to accessorise, it's about crafting a look that is totally unique to the vessel and the interior design concept.

They are currently looking to 1,000 thread-count bedlinen and light as a feather, cashmere duvets to offer every level of luxury to this demanding, travel-savvy set of clients.

And, if this isn't the height of luxury, Adam Gilchrist of renowned Veedon Fleece assures us these clients demand luxury underfoot too: "We recently fitted out the entire interior of a yacht in pashmina, silk and veedon (unique to Veedon Fleece).

This is couture carpet design at its very best with every room a different design, collaborating with the designer to create a totally unique look." Will this mean the end of sleeping on deck?

The Rug Company will surely be remembered for the huge influence they have had on giving rugs the designer status.

"Decorex has earned a reputation as the key fair for the interior design industry," comments Christopher Sharp, Co-founder and Managing Director of The Rug Company.

"With so many designersand specifiers coming together in London for the show, it is the perfect platform for The Rug Company to showcase our latest designs.

We are excited about returning to Decorex, which will be the first chance in the UK for interior designers to see The Rug Company's latest collections.

As well as recent additions to our Contemporary Collection designed in-house, we will show new collections by leading designers such as Kelly Wearstler, Barber Osgerby and Eva Zeisel."

But what has changed in our fascination for rugs? Chichi Cavalcanti has her own opinion: "It's the mood change in clients and designers wanting a mix of old and new, and a contemporary rug adds that splash of colour, design, and of course comfort, that other accessories/design elements fall short on.

It could also be down to our insatiable desire to be surrounded by more individual items." Rug exhibitors Loomah, Deidre Dyson, Ateliers Pinton, Deborah Rolt, Loophouse, Parsua Rugs and Riviere, to name but a few, are all talking bespoke with the colours and design for each new client exclusive to them. It is a one off, so comes with the same exclusivity as wall art.

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search