Aug '08
Simmons' new models help round out the company's portfolio of bedding solutions at all price points by launching a new Beautyrest Studio line, which brings a new level of sophistication to the value-oriented bedding segment, and by incorporating innovative technologies into the company's luxury specialty sleep offerings. The introductions are designed to help Simmons retailers meet the needs of virtually every consumer by providing quality solutions at every price.
“We developed these targeted product introductions following an extensive analysis of trends in consumer purchasing behavior,” said Tim Oakhill, Simmons' executive vice president of marketing.
“The new European Design of our Beautyrest Studio collection is a simple, effective story for retailers to convey when introducing consumers to the Beautyrest brand, plus it facilitates a logical step up progression that will help drive higher ticket sales. We're also using this Market to illustrate Simmons' commitment to specialty sleep by expanding our specialty strategies to include the Natural Care Elite latex collection and two new ComforPedic models that feature ventilated foam and infused gel designs.”
The Simmons Beautyrest Studio collection targets entry-level price points by combining a new European Design with Beautyrest Pocketed Coil performance. The result is a sleeker, aesthetically pleasing profile that complements furniture and linens.
“Given today's economy, we know that value and quality are two of consumers' main concerns, and therefore, they're obviously top of mind for retailers as well,” said Rolf Sannes, Beautyrest brand director. “We believe everyone should be able to experience Beautyrest performance, so we created the Beautyrest Studio collection to help retailers meet a wider range of sleep needs. Consumers should not have to sacrifice comfort and durability for affordability. With Beautyrest Studio products, they don't have to compromise—they can have it all.”
As part of the company's goal to provide retailers with a complete line-up of sleep solutions, Simmons has developed a new Natural Care line as well as the premium Natural Care Elite collection. Designed and endorsed by environmental lifestyle expert Danny Seo, the Natural Care line contains natural rubber tree based latex, which offers pressure relieving, hypoallergenic and durability benefits. The line also features soft, luxurious fabrics made of natural fibers and a layer of base foam enhanced with soy. With suggested retail prices starting at $999 and going up to $2,299, the Natural Care collection is an affordable option for individuals interested in a more natural sleep environment.
“Simmons has done a wonderful job of making latex bedding products available to mainstream consumers,” said Mr. Seo. “In the past, eco-friendly beds were rarely found in traditional retail stores, so consumers often had no choice but to order beds online and hope their choice was comfortable. Thanks to Simmons, green mattresses are now available across the nation at a variety of comfort levels and price points, and the new Elite collection is poised to be the ultimate eco-luxury product.”
Must ReadView All
Textiles | On 18th Oct 2017
Sutlej Textiles adds American Silk Mills to its portfolio
Sutlej Textiles and Industries Ltd (STIL) has announced the...
Apparel/Garments | On 18th Oct 2017
Arvind to set up mega apparel facility in Gujarat
Arvind Limited, one of India’s largest textile to retail...
Textiles | On 18th Oct 2017
Cotton stocks accumulating everywhere outside of China
Global cotton stocks outside of China are expected to rise by nearly...
Interviews View All
Spokesperson
Hugo Boss
'Hugo Boss works with carefully selected sourcing partners'
Nitin Soni
Dolphin Jingwei Machines
Taxation policies need to be made simpler
Jurgen Gauger
Spreadshirt
‘Buying crowdsourced or creative designs are much more appealing to the...
Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...
MAG Solvics Private Limited was established in 1991 to design and develop...
New Delhi-based Jogindra Industries Private Limited provides an assortment ...
Suresh Patel
Sidwin Fabric
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Lynda Kelly
Suominen Corporation
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Kevin Nelson
TissueGen
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Akta Adani
India Boulevard
India Boulevard is a San Francisco-based curated fashion marketplace that...
Prathyusha Garimella
Prathyusha Garimella
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Nisha Chanda
Whistling Woods International School of Fashion
<div>A lack of upgraded courses in costume designing and fashion as per...
Recommended
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 68
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 68
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 68
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 68
E-News Insight
Latest News Update in Your Mail Box.
