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North Face USA to rely on the bluesign standard
Aug '08
bluesign technologies ag announces that The North Face is a new bluesign member. As a bluesign member, The North Face enters an exclusive circle of leading retailers and brand companies who decided to rely on the bluesign standard in practically managing all environment, health and safety (EHS) issues in their supply chain.

Many retailers and brand companies have realized that besides price and performance of their products, aspects like consumer safety and sustainable production become more and more important. In order to gain the consumer's long-term trust in their brand, brand companies are facing new challenges regarding environment, health and safety (EHS) issues.

To reduce their environmental footprint, combined with maximum conservation of resources in production, will be critical factors for future economic success.

The bluesign membership allows leading retailers and brand companies, who are strongly committed to sustainability and “Corporate Social Responsibility” CSR) to actively participate in the bluesign standard.

As a bluesign member,The North Face can benefit from practical solutions regarding EHS issues including assistance in the implementation of manageable EHS guidelines as well as general supply chain management.

bluesign membership for retailers and brand companies
The bluesign membership is beneficial to retailers and brand companies in several ways. Compliance with high-level EHS criteria means a long-lasting investment in consumer trust and a positive image.

Consumers expect the retailers and brand companies to responsibly manage EHS problems. Transparency in the supply chain and an intelligent input stream management, like the bluesign standard offers, effectively solves these problems.

Additionally bluesign members can be supported ideally in EHS questions, always with the goal to provide solutions, e.g. with risk assessments or scientific background information regarding current EHS relevant topics.

To become a bluesign member, a retailer or brand company must be strongly committed to sustainability and CSR. EHS principles including concrete goals are defined in their vision and mission, and they continuously work on their achievement. They follow an environmental policy, which is not primarily marketing-effectively used, but leads to concrete solutions and improvements.

Part of this environmental strategy is to actively advance the implementation of the bluesign standard in their supply chains. These progressive actions allow the retailer and brand companies to proactively strengthen their position on the market and to openly communicate their commitment to reduce their environmental footprint towards the consumer.

The North Face, a division of VF Outdoor, Inc., was founded in 1968.Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers.

The company's products are sold in specialty mountaineering, backpacking, running and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.www.thenorthface.com

bluesign technologies

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