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Designer Amy Coe to partner with Babies"R"Us
Aug '08
Babies"R"Us announced an exclusive partnership with designer Amy Coe to offer an extensive new collection of baby merchandise for fashion-conscious moms and gift givers.

The broad assortment of products by Amy Coe includes modern infant furniture, colorful bedding sets, fun room decor, trendy diaper bags, whimsical plush and gifts, adorable meal-time accessories, plus stylish layette and apparel for infants and toddlers.

The Amy Coe Collection at Babies"R"Us is the largest product introduction by an exclusive designer in the company's history. It debuts this month in more than 230 Babies"R"Us stores nationwide and online.

Known for her contemporary, clean designs in bright colorful patterns that can be layered, mixed and matched, the Amy Coe Collection at Babies"R"Us includes four new bedding designs: Pink Pop, Dot 2 Dot, Zoo Baby and Simply Swirl.

Each distinctive design has its own identity, featuring a combination of bold stripes, dots, swirls and patterns. Complementary accessories, such as frames, albums, bibs, towel and washcloth sets, burp cloths, and splat mats, provide fashionable accents.

Novelty gift bags, cards and wrap, from American Greetings, were also designed by Amy Coe as part of the new collection.

Amy Coe's partnership with Babies"R"Us will mark her first foray into the furniture category. Her furnishings assortment includes cribs, dressers and changing tables, in rich walnut and pure white with warm pecan accents, and an ottoman and combination rocker/glider in deep chocolate brown. Graphic artwork, colorful rugs and storage items are also available to accessorize the nursery.

For the fashionable baby, the Amy Coe Collection debuts for Fall 2008 with layette pieces including bodysuits, coveralls, pajamas and separates available in sizes 0-12 months.

Stylish playwear for girls and boys from 3-48 months are designed in themed groupings that include peace-love-baby, muscle car, rock star and motorcycle club.

"Amy Coe brings an entirely fresh perspective to our baby fashion business with distinctive patterns and colors that provide a clear point of differentiation for us," said Deb Derby, President, Babies"R"Us.

"The collection is not only trend-right and fashionable for savvy moms, but it is priced affordably for the value-conscious consumer in all of us. We are very excited about this partnership and about offering this new collection to our customers."

Marriage, motherhood and a passion for design set the stage for Amy Coe to turn a hobby into a brand name and thriving career.

In 1983, she began using rare, pure cotton vintage textiles to produce unique throw pillows, which became highly sought after by stores nationwide.

Following her daughter's birth, she identified a void in the juvenile marketplace for sophisticated patterns that would allow moms to create stylish nurseries for their little ones.

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