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Merino brand symbolises uncompromising quality
16 Aug '08
4 min read
Sustainable: Every year Merino sheep produce new fleece, making Merino wool a completely renewable fibre source. Australian woolgrowers work actively to improve efficiency and care for natural resources, working towards the sustainability of the Australian wool industry for generations to come.
Origins of Australian Merino:
Australian wool was first exported to Britain for commercial sale in 1807. Since then, Australia has grown to become the world's largest wool producer. Australian Merino sheep now graze one quarter of the country and produce approximately 400 million kilograms of fleece, worth around AUD $2.8 billion annually.
The Australian wool industry has evolved significantly since the first animals arrived in Australia in 1788. Away from their native Spain, the Merino adapted to their new climate by developing finer, whiter fleece that was highly prized. To meet British demand for this superior fibre, Australian sheep numbers grew to more than two million by 1830 and continued to expand until Australia held more Merino sheep than any other country.
At the forefront of innovation, the Australian wool industry is striving constantly to improve the production of Australian Merino wool. This includes implementing safer and more efficient practices, working to become more economical, and developing new technologies, textiles and finer, softer fleeces.
Origins of Australian Merino:
Australian wool was first exported to Britain for commercial sale in 1807. Since then, Australia has grown to become the world's largest wool producer. Australian Merino sheep now graze one quarter of the country and produce approximately 400 million kilograms of fleece, worth around AUD $2.8 billion annually.
The Australian wool industry has evolved significantly since the first animals arrived in Australia in 1788. Away from their native Spain, the Merino adapted to their new climate by developing finer, whiter fleece that was highly prized. To meet British demand for this superior fibre, Australian sheep numbers grew to more than two million by 1830 and continued to expand until Australia held more Merino sheep than any other country.
At the forefront of innovation, the Australian wool industry is striving constantly to improve the production of Australian Merino wool. This includes implementing safer and more efficient practices, working to become more economical, and developing new technologies, textiles and finer, softer fleeces.
Australian Wool Innovation Limited
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