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PCHI plans taking handicraft items to new global markets
Aug '08
Philippine Chamber of Handicraft Industries Inc (PCHI), is an organization that continuously works for boosting the handicraft sector of the country. Various companies that deal with the export of handicraft products are associated with (PCHI). The chamber now aims to target new international markets for taking this industry on a higher level.

For gaining more information on how the organization plans to achieve this goal Fibre2fashion contacted Mr Salvio Ajun Valenzuela, Jr, Executive Director, PCHI, who stated, “We are gearing towards the direction of targeting new high end markets for exporting various handicraft products in countries like Eastern Europe, South America and the Nordic countries.”

“More than 130 companies under our organization are manufacturing high end capiz shells and abaca (Manila hemp) manipulated products specifically lightings, tabletops and some rich and exquisite embroidered items with intrinsic weaving for conquering new lands.”

While talking about the difference these new items have in comparison to what is being made at present Mr Valenzuela divulged, “The high end products are different from the presently made products in terms of designs and raw material being used. These items have elegant designs that are created by manipulating various raw materials that are believed to set trends and take the global market by storm.”

“A design consultant is conducting a bi-annual Design Consultancy Program in PCHI to train the in-house designers of member companies and discuss directions and execute the prototypes for enabling them create products, keeping international customers in mind. The organization also holds a regular Colors and Trends seminar to keep the members abreast with the future design trends in the global market.”

Some of the handicraft products that the handicraft industry manufacture includes baskets made using raw materials like nito, buri and rattan. Home decor products like metalwork and lighting that are created from fiber-based materials specifically abaca, buri, rattan, along with capiz shells, fossilized leaves, wood materials and wrought iron and other indigenous materials that are locally sourced. Fashionable accessories like stunning pieces of jewellery are also made by the craftsmen using coco beads and mother of pearls.

The government through the Department of Trade and Industry is supporting the industry particularly PCHI's Business Support Organization, in terms of technical support in the supply chain and financial subsidy in the promotion of products in the international market.

With so much effort being put by the entire sector, PCHI is confident enough of making its mark in the world market.

Fibre2fashion News Desk - India

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