Home / Knowledge / News / Textiles / PCHI plans taking handicraft items to new global markets
PCHI plans taking handicraft items to new global markets
Aug '08
Philippine Chamber of Handicraft Industries Inc (PCHI), is an organization that continuously works for boosting the handicraft sector of the country. Various companies that deal with the export of handicraft products are associated with (PCHI). The chamber now aims to target new international markets for taking this industry on a higher level.

For gaining more information on how the organization plans to achieve this goal Fibre2fashion contacted Mr Salvio Ajun Valenzuela, Jr, Executive Director, PCHI, who stated, “We are gearing towards the direction of targeting new high end markets for exporting various handicraft products in countries like Eastern Europe, South America and the Nordic countries.”

“More than 130 companies under our organization are manufacturing high end capiz shells and abaca (Manila hemp) manipulated products specifically lightings, tabletops and some rich and exquisite embroidered items with intrinsic weaving for conquering new lands.”

While talking about the difference these new items have in comparison to what is being made at present Mr Valenzuela divulged, “The high end products are different from the presently made products in terms of designs and raw material being used. These items have elegant designs that are created by manipulating various raw materials that are believed to set trends and take the global market by storm.”

“A design consultant is conducting a bi-annual Design Consultancy Program in PCHI to train the in-house designers of member companies and discuss directions and execute the prototypes for enabling them create products, keeping international customers in mind. The organization also holds a regular Colors and Trends seminar to keep the members abreast with the future design trends in the global market.”

Some of the handicraft products that the handicraft industry manufacture includes baskets made using raw materials like nito, buri and rattan. Home decor products like metalwork and lighting that are created from fiber-based materials specifically abaca, buri, rattan, along with capiz shells, fossilized leaves, wood materials and wrought iron and other indigenous materials that are locally sourced. Fashionable accessories like stunning pieces of jewellery are also made by the craftsmen using coco beads and mother of pearls.

The government through the Department of Trade and Industry is supporting the industry particularly PCHI's Business Support Organization, in terms of technical support in the supply chain and financial subsidy in the promotion of products in the international market.

With so much effort being put by the entire sector, PCHI is confident enough of making its mark in the world market.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search