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BellaFina & AdvantageBed provide unparalleled comfort, support
Aug '08
Tempur-Pedic International Inc the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, announced the addition of two new beds to its current collection of luxury sleep systems: The BellaFina Bed by Tempur-Pedic and The AdvantageBed by Tempur-Pedic. Improvements to the popular The DeluxeBed by Tempur-Pedic were also announced.

"The health benefits provided by a quality night's sleep are invaluable," said Rick Anderson, president, Tempur-Pedic North America.

"Through our continuing product innovation, like that available in The BellaFina Bed by Tempur-Pedic and The AdvantageBed by Tempur-Pedic, you can sleep better and, as a result, experience enhancements to your overall health and well-being."

The BellaFina Bed by Tempur-Pedic combines our proprietary TEMPUR material with our innovative TEMPUR-Flex Dynamic Support Technology.

The BellaFina's two top layers of authentic TEMPUR material gently conform to the body, relieving pressure and providing comfort, while the new TEMPUR-Flex Dynamic Support Layer interacts with the TEMPUR material to provide a unique and buoyant sleep experience.

The BellaFina's stylish cover is a super-stretchable textile trimmed with MicroSuede sides and is removable, washable, anti-microbial and hypo-allergenic. The BellaFina Bed, which retails (Queen Flat Set), will be available in October 2008.

The AdvantageBed by Tempur-Pedic continues the Tempur-Pedic tradition of providing pressure-relieving comfort and therapeutic support as the superior alternative to old-fashioned innerspring mattresses.

The 8-inch profile bed features a soft TEMPUR material comfort layer on top of a firmer TEMPUR Support Layer and Standard Air flow System that improves air circulation.

The bed's soft velour cover is removable, washable and allergen resistant. The AdvantageBed, which retails (Queen Flat Set), will be available in September 2008.

The DeluxeBed by Tempur-Pedic has long been one of Tempur-Pedic's most popular models. Beginning in fall 2008 it will be enhanced with a new stylish, advanced cover made from our exclusive TEMPUR-Tex textile which features a unique three-layer-weave design to keep consumers cool, dry and comfortable.

The cover is also removable, washable and allergen resistant. The enhanced DeluxeBed will maintain its current pricing and be available in September 2008.

"We draw upon insights from our extensive Consumer Research, and other resources, to create the highest quality product for our retailers," added Anderson.

"We are pleased to offer products that will increase transaction size while producing extremely high levels of owner satisfaction."

The BellaFina Bed, The AdvantageBed and The DeluxeBed are all compatible with Tempur-Pedic's low- or high-profile platform foundation and the TEMPUR Advanced Ergo System, and all three come with a 20-year limited warranty.

The new beds will debut at the 2008 Las Vegas Market on July 28 in Tempur-Pedic's new showroom, located at Suite C-1512 in Building C in The World Market Center.

Tempur-Pedic International Inc

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