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Clariant unveils Advanced Denim with two new sulphur dyes
05
Sep '08
Clariant has unveiled Advanced Denim, a new concept based on two new sulphur dyes and focusing on products, technologies and applications that are compliant with environmental aspects, health and safety standards and which fulfill the demands of style and quality performance for tomorrow's fashion.

Advanced Denim captures the essence of the unique, global end-customer love affair with denim – color shades, coat & touch, magic softeners, wash-down effects and smart finishes, all of which give garments that 'added extra'.

"Advanced Denim confirms Clariant's leadership in the field of denim innovation and creativity while strengthening our commitment to developing ecologically sound products and applications," says Miguel Sanchez, Head of Global Production Line Dyes for Cellulosics. "We see this move as a synergy of ecology, technology and fashion which offers our customers the most advanced solutions."

Launched at the bluezone fair in Munich, Germany, on September 3-5, Advanced Denim features enriched sulphur dyes through the introduction of two new Diresul RDT dyes from Clariant – Diresul Indinavy RDT-B liq, which enables deeper and faster blue shades and offers the market new and interesting effects, and Diresul Indiblack RDT-2R liq for black, grey and blue effects.

The two new products follow the successful introduction of Diresul Indiblue RDT-R and Diresul Indiblue RDT-G liquid, suitable for both Indigo and Indigo-free denim applications. The new Diresul RDT dyes enable dyeing biodegradable reducing agents as well as innovative application procedures that help to save substantial quantities of water, time and energy (Pad-Ox).

From a technology point of view, Advanced Denim offers fast-to-repetitive washing, good rubbing fastness and an easy application process. Environmentally, it features an ecological dyeing process (no hydros, less water consumption), denim that fulfills GOTS requirements, and wash-down bleaching without the need for hypochlorite (Aox free). Fashion effects include dark denim, ring denim and solid denim, along with a wide variety of shades.

Clariant


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