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Balta Group introduces its new website
08
Sep '08
Balta Group, world leader in interior decoration, introduces its new website. It unveils improved user-friendliness, greater speed and a fresh look.

The new website not only looks more modern, it also gives more information about the Balta Group and the different business units in four different languages.

The “Trend Corner” is very striking; it offers information about new trends in Balta's various product groups. This illustrates the importance that Balta attaches to innovation and creativity in floor textiles and laminate flooring.

More information, smoother access
Geert Van den Bossche, marketing director of Balta Group: “The new site boasts an updated design and it bundles lots of extra information and new possibilities for all our business units: Balta Broadloom, I.T.C., Balterio and Balta Rugs.

For our laminate flooring division Balterio, a joint venture between Balta Group and Spanogroup, we refer to a separate site that was also recently revamped.

” Via the new website, Balta Group aims at a diverse audience of customers, professional partners, and applicants that want information or want to apply for a job via the site.

All kinds of information about Balta Group and its products are now easily consultable. For example, with the search function everyone can request information easily.

Standardised route descriptions to diverse Balta offices can be printed off the website. Moreover, a new product overview is available with information about the various collections, the marketing themes and brands. This is important given the group's enormous range of products.

On the Balta website you can now consult the latest news reports. In addition to the technical product specifications, it is now possible to download high-resolution product images.

e-Business
The Balta Group's new website also offers customers a series of e-business applications. Based on information located on a recent invoice, every Balta customer can easily request a login and password.

This allows them to check the status of their orders online for the Balta Rugs, Balta Broadloom, Balta Contract and I.T.C. divisions.

Balta Group


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