Home / Knowledge / News / Textiles / Yiwu clothing industry focused on building brands
Yiwu clothing industry focused on building brands
Sep '08
Yiwu city is one of the key textile and clothing bases in China, especially the innerwear industry, whose products are known world-wide.

It has been noted that this city has been concentrating on building brands for a while now. It already has many, particularly in underwear and innerwear sectors.

However, experts say that raising these brands to a global level will take considerable time.

Thus, local Government has adopted 'more the better' strategy, urging enterprises to create as many brands as possible.

According to the official statistics, by 2005, there were 11,216 registered brands in Yiwu city. Thus, it is estimated that by 2010 there would be more than 20,000 brands, here.

Experts have appreciated the efforts of companies to make their brand bigger. Reportedly, many firms are opting for all out advertising and marketing techniques, even recruiting famous movie and TV stars as their Ambassadors.

Fibre2fashion News Desk - China

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search