Home / Knowledge / News / Textiles / Yiwu clothing industry focused on building brands
Yiwu clothing industry focused on building brands
09
Sep '08
Yiwu city is one of the key textile and clothing bases in China, especially the innerwear industry, whose products are known world-wide.

It has been noted that this city has been concentrating on building brands for a while now. It already has many, particularly in underwear and innerwear sectors.

However, experts say that raising these brands to a global level will take considerable time.

Thus, local Government has adopted 'more the better' strategy, urging enterprises to create as many brands as possible.

According to the official statistics, by 2005, there were 11,216 registered brands in Yiwu city. Thus, it is estimated that by 2010 there would be more than 20,000 brands, here.

Experts have appreciated the efforts of companies to make their brand bigger. Reportedly, many firms are opting for all out advertising and marketing techniques, even recruiting famous movie and TV stars as their Ambassadors.

Fibre2fashion News Desk - China

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search