Home / Knowledge / News / Textiles / Fashion need not pollute the environment, Aura Herbal Wear
Fashion need not pollute the environment, Aura Herbal Wear
15
Sep '08
Aura Herbal wear is an entrepreneurial venture by Mr. Arun Baid, who has developed the process of natural dyeing of textile articles using medicinally rich herbs. He does not make the use of chemicals at any stage of processing.

The process developed by the innovator Arun Baid, aided by Sonal Baid, is not only entirely eco-friendly but also offers recycling benefits with solid as well as liquid wastes being used as manure.

During the process, herbs with immense medicinal value are used directly with the fabric, keeping the medicinal value of the herbs alive to a great extent. This innovation is a novel idea for processing textiles using herbs and natural ingredients.

Aura Herbal Wear is also an incubatee of Centre for Innovation, Incubation and Entrepreneurship (CIIE) at Indian Institute of Management, Ahmedabad (IIM-A) and has set a target of achieving 100 per cent through capacity expansion.

Present in the niche market of organic textiles, Aura Herbal Wear designs, manufactures and markets a herbal dyed, organic clothing line that it markets wholesale into international markets of USA, Canada, France, Denmark, Italy, Poland, Maldives, Mauritius, and Sri Lanka. although we are diversifying our self to other markets also like Australia , Japan and UAE.

“Our goal is simple yet substantial— we want to show the world that fashion need not pollute the environment with chemical processing and synthetic dyes. We also believe that style need not be compromised for eco-friendliness and ethical choices. We are expanding our capacities and are growing at 100 per cent every year.

We are financing our growth plan through venture capital, loans, personal investment & reinvesting profits in the business. We intend to achieve a target of Rs 4 crore for current financial year and later hit the capital market by 2012,” said Arun Baid, co-founder of the company, refusing to divulge details of investment plans.

Talking about the potential of the segment, Baid said, “Currently organic cotton products use synthetic chemicals for dyeing, which can be converted in the natural herbal dyeing process whereby the product meet the standards of eco-friendly products.

Moreover, European countries have been promoting organic textiles and are working towards enforcing a law wherein 11 per cent of all textile sales should be from organic textiles.” we are also planning very soon working on the project for availing “ CARBON CREDIT”.

we have recently also developed “organic recycle textile paper bags” which are made from stitching left over organic and herbal dyed fabrics which is then printed hrbally we are very much hoping for these product to get success as it is a very good answer against the mass use of plastic bags pollution.

Aura Herbal Wear


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Gujarat hopes extended textile policy to attract Rs 5000 cr

The Gujarat government feels that its recent decision to extend its...

Apparel/Garments | On 26th Sep 2017

Cash burn by e-tailers in India may double during festivals

During this year’s festival season, which has already started,...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search