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MerinoFresh delivers easy-to-care shower freshness
Sep '08
The natural performance of Australian Merino wool has taken a convenient new twist thanks to Australian Wool Innovation's revolutionary MerinoFresh technology.

MerinoFresh, which is based on the world-first rinse and clean 'shower suit' technology, allows woven products made from Merino wool – such as suits, trousers and skirts – to be refreshed or cleaned after wear simply using a domestic shower.

Garments need only be placed on a suitable hanger, then spray rinsed in the shower for three to four minutes using clean, warm water at about 40°C. This simple process removes smog, dirt, smoke, smells and most common water-based stains, provided they are not too ingrained. The garments can then be drip-dried, which depending on the fabric weight, normally takes approximately three to four hours at room temperature. Provided the garments are hung correctly and carefully on the hanger, no ironing is required after cleaning.

The MerinoFresh technology has been developed with the environment in mind. Its special wet-cleaning properties are achieved without the use of fluorocarbon stain repellents, and on those occasions when simple showering does not remove water-based stains a solution of mild detergent is generally all that is required.

The manufacturing process for MerinoFresh is straightforward. It first requires the stabilisation of the base fabric to avoid shrinkage. Next, specialist sewing and making up techniques are applied and then the garment seams, creases, trims and accessories are permanently set.

Australian Wool Innovation CEO Craig Welsh says: 'Our innovative MerinoFresh technology blends the benefits of function and convenience with the flexibility needed for today's busy lifestyle.

'A MerinoFresh garment not only looks smart all day, it also saves on trips to the dry cleaner, reducing costs and very importantly, impact on the environment.

'This unique package of benefits makes MerinoFresh technology an ideal choice for making suits, trousers, jackets, skirts and other woven Merino products designed for smart career men and women on the move.

Australian Wool Innovation is currently transferring the MerinoFresh technology to companies in China, India and Korea. The technology transfer process will continue in Europe and elsewhere following MerinoFresh launches at Premiere Vision in Paris and Inter-textile in Shanghai. The next step in the commercialisation process is a series of global one-on-one retail workshops commencing in October 2008.

'During the retail workshops we will be encouraging the retail brands to develop their own products based on this innovation but incorporating their own style, colour and supply chain partners,' Craig Welsh says.

Australian Wool Innovation Limited

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