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Tide & Downy Total Care partner with Irma Martinez
01 Oct '08
5 min read
To help ensure that this style lasts, the makers of Tide and Downy created Tide Total Care and Downy Total Care, two new products that go beyond cleaning and softening to help maintain the color and shape of fabrics.
By combining the best of Beauty and Fabric Care technologies to help maintain the beauty of clothes, Tide and Downy Total Care are elevating the standard of care to an inspiring new realm: Fashion Care.
"We worked for almost five years with our colleagues in Beauty from around the world to take the science and technology from some of our best Beauty Care products and adapt them to elevate the clothing care experience," said Chris Boeckerman, Global Care R&D Leader, P&G Fabric Care.
Tide and Downy Total Care's breakthrough fabric care technology helps you to keep that Style that Lasts, even after 50 washes, thanks to Protective Fiber Complex, which includes the following combination of components to wash and rinse your clothes.
- Silicone: Using similar ingredients found in a variety of beauty products, the silicone technology found in Tide and Downy Total Care helps combat the aging of fabrics. These silicones were adapted to perform within the wash cycle through a lubricating technology that reduces abrasion between fibers and helps protect color and shape of garments.
- Polymer: In the wash process, this deposition aid forms a chemical complex known as a coacervate to help keep the silicones from washing away. This special polymer chemistry acts as a net, capturing other care ingredients and bringing them down to the surface of the fabrics for maximum effect.
- Chlorine scavengers: This technology helps maintain bright colors and prevent dyes from fading away by neutralizing chlorine in the wash water, which is one of the ways that clothes lose color over time.
Although not designed to only work as a regimen, when used together, Tide and Downy Total Care benefits are even stronger than with Tide Total Care alone.
By combining the best of Beauty and Fabric Care technologies to help maintain the beauty of clothes, Tide and Downy Total Care are elevating the standard of care to an inspiring new realm: Fashion Care.
"We worked for almost five years with our colleagues in Beauty from around the world to take the science and technology from some of our best Beauty Care products and adapt them to elevate the clothing care experience," said Chris Boeckerman, Global Care R&D Leader, P&G Fabric Care.
Tide and Downy Total Care's breakthrough fabric care technology helps you to keep that Style that Lasts, even after 50 washes, thanks to Protective Fiber Complex, which includes the following combination of components to wash and rinse your clothes.
- Silicone: Using similar ingredients found in a variety of beauty products, the silicone technology found in Tide and Downy Total Care helps combat the aging of fabrics. These silicones were adapted to perform within the wash cycle through a lubricating technology that reduces abrasion between fibers and helps protect color and shape of garments.
- Polymer: In the wash process, this deposition aid forms a chemical complex known as a coacervate to help keep the silicones from washing away. This special polymer chemistry acts as a net, capturing other care ingredients and bringing them down to the surface of the fabrics for maximum effect.
- Chlorine scavengers: This technology helps maintain bright colors and prevent dyes from fading away by neutralizing chlorine in the wash water, which is one of the ways that clothes lose color over time.
Although not designed to only work as a regimen, when used together, Tide and Downy Total Care benefits are even stronger than with Tide Total Care alone.
Procter & Gamble
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