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Curator Collection to enhance CK Home presentation at retail
03
Oct '08
Calvin Klein Inc announced that the Calvin Klein Home division will introduce two designer furniture lines this spring – 'Calvin Klein' and 'The curator collection by Calvin Klein Home.'

Slated to launch domestically in January 2009, the latest additions to the Calvin Klein Home line will consist of modern, timeless pieces in keeping with the Calvin Klein brand aesthetic. The hallmark of both furniture assortments will be a combination of stylish pieces finely crafted of the highest quality materials, finishings, and hardware.

The initial offering includes furnishings for the living room, dining room, and bedroom, including sofas, chairs, dining tables, coffee and side tables, beds, mirrors, and book cases. All of the designs will be unique to Calvin Klein Home, and will embody the modern design aesthetic for which the brand is known.

The launch will be supported by a national advertising campaign with placements in strategic shelter, lifestyle, and fashion publications, such as Elle Décor, Metropolitan Home, O at Home, Vanity Fair, InStyle, Wallpaper, Domino, and New York Times Magazine, among others.

All designs have been conceptualized and executed by an in-house team led by Calvin Klein Home's Creative Director, Amy Mellen. The manufacture, production, sales, and distribution of both lines will be executed by our experienced licensing partners, Alexandre International and Shayne Industries.

Both lines take inspiration from the Calvin Klein apparel and accessory lines, as evidenced in the textures, materials, and hardware. Surfaces are elegant in travertine, parchment, marble, smoked glass, brushed stainless steel, and gold leaf, in unique combinations of matte and high gloss finishes.

The 'Calvin Klein' furniture line will be available exclusively at select Macy's nationwide beginning this January. This line is eclectically merchandised into three key groups inspired by their ultimate use – City, Weekend, and Destination. Each group is delineated by a specific singular wood finish: walnut, whitewash, and teak, respectively. Items in the 'Calvin Klein' furniture line at Macy's.

'The curator collection by Calvin Klein Home' is a more elaborately detailed offering consisting of approximately 65 skus constructed with expert workmanship. Sculptural and sophisticated, 'the curator collection' is highly polished, with hand-rubbed, dark walnut-finished and ebonized-finished pieces, accented with leather details and bronze hardware.

Some of the multi-functional pieces include a tall chest of drawers with valet doors, a parchment-front dresser, and an elegant, hand-rubbed walnut day bed with all-natural linen upholstered cushion and pillows.

'The curator collection' is planned to be available at fine furniture retailers nationwide. Beginning October 20th, 'the curator collection' will be shown exclusively at High Point market on a dedicated floor within the Commerce & Design building, by invitation only.

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Courtesy: India ITME

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