Despite turmoil Première Vision Pluriel expo receives good response
What price success? Daring. The six Première Vision Pluriel events, which just held their autumn winter 2009-10 session at Paris-Nord Villepinte (23 to 26 September), have proven this true once again.
In spite of an exceptionally difficult worldwide economic climate, the different shows took place in a very positive atmosphere of discoveries.
Exhibitors demonstrated surprising boldness in these uncertain times, boldness that led them to continue to bet on creativity and quality.
Buyers - and the percentage of international buyers remains unrivalled - applauded their original and renewed propositions.
Four days of fruitful exchange and discussion, of business, of energy, all confirming Première Vision Pluriel as the essential meeting point for all international professionals working in fashion textiles.
Première Vision / Expofil:
international buyers in attendance
Some 720 exhibitors at Première Vision, 49 at Expofil, with bold fabric collections for autumnwinter 09-10, innovative yarns for spring summer 10: the weaving and spinning industrialists who gathered for four days in Villepinte received some 44,300 visits from international professionals working in fashion textiles.
A fine turnout given the current economic turmoil and its resultant weight on companies' financial health, and also given the travel disturbances caused by a strike on the RER line serving the Parc des Exposition during the first two days of the events.
In terms of the comparable September 2007 session, the salons showed a slight decline in number of visitors (-6%). The rate of international visitors remains extremely high, 73%, a unique and consistent achievement of the Première Vision salons.
While European Union countries, as a whole, are in decline - including Germany, the United Kingdom and Spain - some are nonetheless showing notable increases, especially Romania (+55%), Hungary (+39%), Sweden (+9.5%), Belgium (+9%), and The Netherlands (+6.5%), while Italy remains stable.
Russia, an emerging market in full expansion, where Première Vision has been directly present for the past two years, showed a notable increase in visitors (+32%). In terms of overseas export countries, North America and Asia were both down, by 19% and 18% respectively.
Nonetheless these percentages apply to already elevated international visitor numbers, numbers registered only at Première Vision.
These countries continue to send strong buyer contingents. Visits by North America professionals exceeded 2,800 while those of Japanese professionals came to 1,710 and those of the South Koreans to over 900.
Reflecting a dynamic economy, Latin America rose by 2.2%, with Columbia (+42%) and Peru (+50%) showing the strongest increases.
The quality of contacts, discoveries and exchanges also all contribute to making a salon successful. Without forgetting, of course, the originalityof the collections: bold colours, striking visuals and handles, fabrics with a strong character boosted by fantasy.