Interviews
Texworld trade fair braves twin storms to emerge winner
31 Oct '08
5 min read
And this more than by the impact from the international financial crisis. The greater majority of buyers (approx. 80%) came from Europe, a total that has only declined by 8.6% compared to September 2007 and is holding up well compared to February 2008 (+ 0.28%). The latter figure can be explained by the good result shown by the visitors from France (+2.67%), Germany (+1.7 %), the Netherlands (+10%), Poland (+9%) Russia (+17%), and Belgium (+16%).
On the other hand the number of Spanish, Italian and British visitors has declined. As far as the United States is concerned, the results are encouraging: United States (+11%), Canada (+3.5 %), Brazil (+30%), these figures are in comparison to those at the February show. On the other hand, the number of visitors from Asia, which had declined by 20% compared to September 2007, has dropped by 3% in relation to February 2008.
Exhibitors adapting better and better to the Western market:
Despite the uncertainties generated by the global financial crisis that is causing every business to suffer, exhibitors at Texworld are adapting their products better and better to meet the demands of the Western market and have realised that it is no longer merely price that is a factor in success.
Nowadays success is definitely achieved through quality and creativity, innovation and research, but also by taking European fashion into account and by more assertive methods of communication: an effort that has been made in the area of languages, a more welcoming reception at the stands, increasingly stylish decoration and by highlighting the latest products.
And finally by an ever deeper understanding for what Western buyers, lovers of new fashions, quality and organic textiles are looking for. These efforts are already bearing fruit. According to a brief survey of all exhibitors conducted at the close of the show they have amassed a significant amount of orders: 70% of them confirm their satisfaction as far as the number of visitors is concerned and 80% are very pleased with the ever-increasing quality of visitors.
On the other hand the number of Spanish, Italian and British visitors has declined. As far as the United States is concerned, the results are encouraging: United States (+11%), Canada (+3.5 %), Brazil (+30%), these figures are in comparison to those at the February show. On the other hand, the number of visitors from Asia, which had declined by 20% compared to September 2007, has dropped by 3% in relation to February 2008.
Exhibitors adapting better and better to the Western market:
Despite the uncertainties generated by the global financial crisis that is causing every business to suffer, exhibitors at Texworld are adapting their products better and better to meet the demands of the Western market and have realised that it is no longer merely price that is a factor in success.
Nowadays success is definitely achieved through quality and creativity, innovation and research, but also by taking European fashion into account and by more assertive methods of communication: an effort that has been made in the area of languages, a more welcoming reception at the stands, increasingly stylish decoration and by highlighting the latest products.
And finally by an ever deeper understanding for what Western buyers, lovers of new fashions, quality and organic textiles are looking for. These efforts are already bearing fruit. According to a brief survey of all exhibitors conducted at the close of the show they have amassed a significant amount of orders: 70% of them confirm their satisfaction as far as the number of visitors is concerned and 80% are very pleased with the ever-increasing quality of visitors.
Messe Frankfurt
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