Glen Raven re-energizes Sunbrella awning fabrics line

03 Nov '08

3 min read

Homeowners who are considering the addition of awnings for energy savings are being given yet another incentive to move forward with the purchase – enhanced fabric styling.

Glen Raven Custom Fabrics is re-energizing its industry-leading Sunbrella awning fabrics collection with 28 new stripes and solid colors that should appeal to homeowners from coast-to-coast.

"This is our single largest introduction of new Sunbrella awning fabrics ever," said Doug Dubay, awing fabrics market manager for Glen Raven Custom Fabrics. "We have truly re-energized the entire Sunbrella awning fabrics line at a time when more and more homeowners are recognizing that awnings save energy, enhance the beauty of a home and increase the enjoyment of being outdoors."

Gina Wicker, Glen Raven design and creative director, and her design team drew upon a great diversity of design influences in creating the new fabrics, including color and design trends in apparel and home furnishings. From the classic to the fashion forward, the new fabrics elevate styling sophistication for retractable and fixed awnings.

"One of the most innovative features of our new fabrics is the increased use of texture, which is extremely popular in apparel and furniture fabrics, but relatively new for awnings," Wicker said. "Texture does amazing things for awning fabrics, resulting in new color effects and adding an entirely new dimension of visual interest when viewed from underneath the awning."

The most highly textural of the new Sunbrella offerings are patterns Silica and Tresco. Silica has a textural effect that resembles a linen weave while Tresco creates a more subtle texture through creative combinations of yarns and fabric construction.

In terms of awning stripes, Glen Raven is launching six new patterns that also feature texture created through the unique application of specialty yarns. From a design standpoint, the new stripes range from the classically inspired look of Essex to the fashion forward presence of Ginza.

New solid Canvas colors in the Sunbrella awning line are Rust, Mineral Blue and Basil. Offering an update on the popular Tuscan look, Rust features a red-orange cast that can complement furniture upholstery inside and out. Mineral Blue is a clean, mid-tone blue, while Basil is a fresh soft green. The textural effects of Canvas are evident in the new colors, adding depth and color impact.

"These additions strengthen the Sunbrella awning fabrics collection at a critical juncture for the awnings marketplace," Dubay said. "Homeowners approaching the purchase of their first awnings will find colors and styling that appeal to their design aesthetics in fashion apparel and home furnishings. The Sunbrella awning fabrics line is based on the latest color and design trends, offering complements to furnishings and materials used throughout the home, inside and out."

According to industry observers, retractable and fixed awnings are enjoying a resurgence of consumer interest because of rising energy costs and concern for the harmful effects of UV rays. Scientific studies have proven that fabric awnings lower energy consumption by more than 30 percent by reducing heat gain inside the home. In addition, the non-profit Skin Cancer Foundation recommends Sunbrella fabrics as an effective sun protection material.

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