Home / Knowledge / News / Textiles / Glen Raven re-energizes Sunbrella awning fabrics line
Glen Raven re-energizes Sunbrella awning fabrics line
03
Nov '08
Homeowners who are considering the addition of awnings for energy savings are being given yet another incentive to move forward with the purchase – enhanced fabric styling.

Glen Raven Custom Fabrics is re-energizing its industry-leading Sunbrella awning fabrics collection with 28 new stripes and solid colors that should appeal to homeowners from coast-to-coast.

"This is our single largest introduction of new Sunbrella awning fabrics ever," said Doug Dubay, awing fabrics market manager for Glen Raven Custom Fabrics. "We have truly re-energized the entire Sunbrella awning fabrics line at a time when more and more homeowners are recognizing that awnings save energy, enhance the beauty of a home and increase the enjoyment of being outdoors."

Gina Wicker, Glen Raven design and creative director, and her design team drew upon a great diversity of design influences in creating the new fabrics, including color and design trends in apparel and home furnishings. From the classic to the fashion forward, the new fabrics elevate styling sophistication for retractable and fixed awnings.

"One of the most innovative features of our new fabrics is the increased use of texture, which is extremely popular in apparel and furniture fabrics, but relatively new for awnings," Wicker said. "Texture does amazing things for awning fabrics, resulting in new color effects and adding an entirely new dimension of visual interest when viewed from underneath the awning."

The most highly textural of the new Sunbrella offerings are patterns Silica and Tresco. Silica has a textural effect that resembles a linen weave while Tresco creates a more subtle texture through creative combinations of yarns and fabric construction.

In terms of awning stripes, Glen Raven is launching six new patterns that also feature texture created through the unique application of specialty yarns. From a design standpoint, the new stripes range from the classically inspired look of Essex to the fashion forward presence of Ginza.

New solid Canvas colors in the Sunbrella awning line are Rust, Mineral Blue and Basil. Offering an update on the popular Tuscan look, Rust features a red-orange cast that can complement furniture upholstery inside and out. Mineral Blue is a clean, mid-tone blue, while Basil is a fresh soft green. The textural effects of Canvas are evident in the new colors, adding depth and color impact.

"These additions strengthen the Sunbrella awning fabrics collection at a critical juncture for the awnings marketplace," Dubay said. "Homeowners approaching the purchase of their first awnings will find colors and styling that appeal to their design aesthetics in fashion apparel and home furnishings. The Sunbrella awning fabrics line is based on the latest color and design trends, offering complements to furnishings and materials used throughout the home, inside and out."

According to industry observers, retractable and fixed awnings are enjoying a resurgence of consumer interest because of rising energy costs and concern for the harmful effects of UV rays. Scientific studies have proven that fabric awnings lower energy consumption by more than 30 percent by reducing heat gain inside the home. In addition, the non-profit Skin Cancer Foundation recommends Sunbrella fabrics as an effective sun protection material.

For more detail click here.

Glen Raven Inc

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search