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Yarn Expo at Shanghai very specific and focused
04
Nov '08
Returning for its second year as an independent show 21 – 23 October 2008, Yarn Expo Autumn attracted nearly 3,000 visitors from 43 countries.

“This show is better than any others we've found because only trade buyers come here,” said Mr Serdar Sagiroglu, a board member with Haksa Yarn, from Turkey. “At other exhibitions it may be busier but not always with actual customers. Here nearly everyone we met was a real potential customer and we met people from all over the world: Italy, Morocco, USA, Canada.”

The show, at the Shanghai International Convention Centre, featured 55 exhibitors in 3,000 sqm of trade space and a mix of products: 46% natural and blended yarns; 39% man-made and blended yarns; and 26% natural fibres. Products are used in home textiles, weaving and knitting.

“The show is very specific and focused. The exhibitors and even visitors are real industry people,” said visitor Mr Mark Bruce, Product Development Manager with Dale of Norway. “I like the idea of a tailor-made show for yarn products instead of a giant show with a small area for yarn products.”

Mr Nick Chiu, Sales Manager for Formosa Nylon, Taiwan, said the show was important to find new customers and to connect with existing ones. “It's a small show specifically for the industry,” he said. “It's worth it for us if we find even one good customer.”

He also had time to chat with existing customer Mr Tomasz Marczak, Commercial Director for Tecnoyarn Polska from Poland. “This fair is important,” Mr Marczak said. “You can look for products on the Internet but it's not the same. At this show you can touch the products and see the company and its staff, their attitudes and professionalism.”

Another trade buyer, Mr Anmol Adhlakha, with P.A. Yarns, India, heard about the show from his colleagues. “The size of this show is good because it's easy to find what I need quickly and the quality is very good.”

Yarn Expo was separated into an independent show in 2007, breaking away from the apparel textile show Intertextile Shanghai Apparel Fabrics. The two shows ran at the same time and were linked by a free shuttle bus. The next Yarn Expo will be held 30 March – 1 April 2009 in Beijing, concurrent with Intertextile Beijing Apparel Fabrics.

Yarn Expo is organised by Messe Frankfurt (HK) Ltd, the Sub-Council of Textile Industry – CCPIT, China Cotton Textile Association, China Wool Textile Association, China Chemical Fibre Association, China Bast & Leaf Fibres Textiles Association, and China Textile Information Centre. For further information please email textile@hongkong.messefrankfurt.com or visit: www.yarn-expo.com.


Messe Frankfurt

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