TCF industry must focus on marketing & promotion activities
05 Nov '08
4 min read
The weakening of AU$ & NZ$ in past couple of months has a major impact as well because most of the TCF exports are in these currencies. On the other hand, the strengthening US$ in same period will mean most of the raw materials purchased in US$ will be more expensive.
Talking about making the Fiji more investor friendly country, Mr Solanki, who happens to be the President of Fiji Textile and Clothing Industry, advised, “Tax laws must be conducive to investment. Labor laws must be fair and relevant to Fiji's economy. Registration of new companies should be cost effective and efficient. Infrastructure (roads, water & electricity supply) and telecommunications (phone & internet) must be cost effective, efficient and modern. Air & sea freight services must be efficient and cost-competitive. Government policies must be regularly updated to make the country more investor friendly.”
Fiji now needs to improve its Branding as an industry and raise level of awareness in its target markets. Country's industry must showcase its strengths and advantages over others. The industry should work on increasing productivity and improving quality standards, better than its competitors.