Intertextile Shanghai Apparel Fabric fair earns its position

13 Nov '08

5 min read

Exhibitors find all the right buyers in one destination

Coming from Brazil, fabric producer Vicunha brought a collection of quality trendy styles, the perfect fit for China's fashion conscious. "Demand in China is growing and they want to buy good things," said Ms Wendy Lin, executive director for Vicunha Asia. "Buyers we met at the show were buying for the domestic market. Chinese brands are growing and improving, and they are looking for quality."

"This year, we made 300 contacts with good quality buyers such as top brand retailers in China," said Mr Mao Jin Hai, with Yagi & Co., Japan. "This fair also provides professional facilities and a comfortable environment for business meetings."

Other exhibitors came for the show's increasing internationality. "We have attended this fair many times because the buyers are very international. This year, we met top buyers from Europe, USA and Australia," said Ms Yuna Lee, sales division manager for Jktex Co., Korea.

Design, trends and new events:
Many visitors came to the show for design inspiration and trend information garnered from the Interstoff Asia Directions trend forum; trend zones from Fabrics China, as well as trend areas in the Italian and Thailand pavilions and the Accessories Hall. Four renowned trend-forecasting agencies and a group of textile designers introduced modern styles and original design.

"The show is amazing, the trend forum is always my first stop. It really represents the latest trend in fabrics and it is so helpful for us to source fabrics," said Ms Cynthia Yu, Eastmyth Textile Co, China. "Once we find the fabrics we need, we write down the booth number and go directly to their booth. So I would say the trend forum is like a short cut for us. I love it very much."

A new feature at the show was a special zone for lingerie and swimwear textiles - created to reflect the surging demand in China for these products.

"I like the idea of a separated swimwear and lingerie zone because the buyers here are looking specifically for these products," said Mr Giulio Sonnino, with Carina Tessuto, who joined the zone. "We met many Chinese buyers who can export our products to Europe and the US markets. And of course, the Chinese domestic market is full of opportunity. We will definitely come back to this show next year."

The next Intertextile Shanghai Apparel Fabrics show will be held 20 - 23 October 2009 at the Shanghai New International Expo Centre.

Messe Frankfurt

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