Home / Knowledge / News / Textiles / Hohenstein transforms in to global provider of research & testing
Hohenstein transforms in to global provider of research & testing
09
Dec '08
Through increased focus on the brand "Hohenstein" and by re-designing the company logo accordingly, the Hohenstein Institute in Bönnigheim is emphasising its successful transformation from a German research and testing institute to a global provider of highly specialized services with respect to textile-related issues.

Institute Director Dr. Stefan Mecheels knows the value of the reputation that the research and service centre enjoys, especially along the entire textile processing chain. He says, "The Hohenstein name stands for quality, reliability and know-how when it comes to textiles. The same is true for all of the different divisions of our company. We would like to highlight these shared characteristics with the new logo.

In view of our broad range of services, our new appearance will ensure rapid brand recognition and convey the key message: There is only one Hohenstein and it fully engages all its strength and knowledge for its customers. Accordingly, all the different divisions of our company will appear in future under this uniform umbrella brand."

Another expression of further strategic developments is the founding of the "Hohenstein Textile Testing Institute GmbH & Co. KG". The testing and services offered by the Material Testing Department at the Hohenstein Institute was transferred to the new company on 1 December 2008.

Lutz Seifert is the business manager of the new company. Dr. Siegfried Glander will continue to be responsible for technical direction. The goal of the restructuring is the formation of operatively and independently acting company divisions for services that objectively belong together.

Dr. Mecheels sees the reorganisation as an important prerequisite for reacting even faster and more flexibly to customer desires and market developments than had been possible in the past as part of a large association working in conjunction with all the other service areas of the Hohenstein Research Institute.

Hohenstein Institutes

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Unipar Carbocloro plant in the city of Cubatão, São Paulo state. Courtesy: Wikipedia

Textiles | On 10th Dec 2016

Brazil’s CADE clears Solvay’s 70.59% stake sale in Indupa

Brazil’s administrative council for economic defence (CADE) has...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search