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M&S Freshfeet now treated with Sanitized Silver
Dec '08
Marks & Spencer (M&S), the largest textile chain in the U.K. with shops and franchises in over 34 countries around the world and renowned for their high quality standards has joined forces with SANITIZED AG, the world-wide leading specialist for antimicrobial hygiene protection, and are jointly launching their first product. The top-selling sock line Europe-wide “M&S Freshfeet” is now treated with Sanitized Silver and carries the “Sanitized – More than clean” quality seal.

M&S, famous for their high quality standards, has set their focus on sustainability. Last year they launched their project “Plan A”, a 5 year ecological plan comprising of 100 points (http://plana.marksandspencer.com/). With an abundance of activities and events the company draws the customers' attention to the coherences between personal consumption, environmental protection and intelligent use of natural resources and takes first exemplary steps in all their various business areas. Compilation and purchasing of their own product lines also underlie this philosophy.

Not only did the accustomed high quality standards play a decisive role in the selection of the antimicrobial treatment for the Europe-wide most successful sock line “M&S Freshfeet”, but important were also the ecological aspects. Sanitized® Silver completely fulfils all M&S standards. The fact that SANITIZED as a rule does not use any „nano-silver“ was also an important criterion for M&S. Sanitized Silver stops the growth of the bacteria responsible for odour development. The Sanitized product is bluesign approved and carries the Oeko-Tex Classe 1 seal.

After the comprehensive development phase, the experts at SANITIZED rendered active process support to all 20 sock producers operating for M&S, to guarantee a continuous high level of antimicrobial protection quality.

Marks & Spencer Freshfeet socks with a Sanitized antimicrobial protection have been available in all M&S Shops since September 2008. As part of the quality partnership, all of the socks carry the “Sanitized – More than clean” brand on the package. The end-consumer perceives the name Sanitized as a sign of trust as well as a quality guarantee. It offers decision security at the time of purchase.

To initiate this cooperation, M&S offers comprehensive media support in which SANTIZED is prominently featured in the form of a quality seal. This advertising includes full-page advertorials in the in-house Your M&S Magazine with a circulation of 1.2 million copies, a presentation on the company's homepage, as well as part of a contest where the grand prize is an Audi TT, naturally in silver.

“We have a strong common foundation; the high product standards in quality and safety unifies both companies,” commented SANITIZED marketing director Urs Stalder about the collaboration. Discussions about expanding the partnership to include further product groups, such as ladies and children's wear as well as home textiles, are already underway.

SANITIZED AG is the world-wide leading Swiss company in the area of antimicrobial hygiene and material protection for textiles and plastics. For over 50 years the company has done pioneer work in this field and has established itself as a specialist for individual antimicrobial hygiene concepts.


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