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DOMOTEX asia/CHINAFLOOR trade fair from March 24
24
Dec '08
As Asia's No.1 trade show for flooring industry, DOMOTEX asia/CHINAFLOOR will celebrate its 11th edition again in Shanghai during March 24 to 26, 2009. DOMOTEX asia/CHINAFLOOR 2009 will occupy 8.5 halls at Shanghai New International Expo Centre (SNIEC) with an expected gross showing space covering 97,750 square meters. It is forecasted that about 1,100 exhibitors from Asia and rest of the world will present their products and promote their brands in front of more than 42,000 professional visitors and buyers from all over the world.

Booming Resilient Flooring in this region:
As a rising star, resilient flooring sector has been expanding rapidly. By now, the sold space has realized a 41.8% increase compared with 2008 edition. In 2009, it will expand to cover a whole main hall of SNIEC, being the largest growth point of DOMOTEX asia/CHINAFLOOR. Definitely, this popular floor solution again proves to be the trend of Asia commercial property and contract business market.

Flooring After-sales Market Penetration in Asia:
After the successful launch of Floortech asia in 2006, the 2009 edition will witness the debut of a special display area for the “After-sales” market: Lay-tech and Pro-tech solutions. Lay-tech will display the laying equipment and tools, underlay, adhesives, skirtings, mouldings, and flooring locking system, while Pro-tech will show the cleaning and maintenance technologies including equipment and tools, oils and waxes and other products.

With these two emerging sectors, DOMOTEX asia/CHINAFLOOR will be able to offer a more comprehensive and advanced flooring “life-time” solutions covering the whole chain from raw materials, manufacture processing, installation, cleaning and maintenance, thus further strengthening its position as a one-stop platform in the floor covering industry.

More than Exhibiting – Asia Flooring Forum:
During DOMOTEX asia/CHINAFLOOR 2009, the first edition of Asia Flooring Forum (AFF) will be launched to create an ideal platform for all coming exhibitors and visitors to share information and enhance the network. Topics will cover Policy, Technology, Management, Market & Trends, and Design. More satellite events and seminars will be carried out, making DOMOTEX asia/CHINAFLOOR a unique All-In-One industry platform in Asia.

Visitor Profile:
According to the visitor registration statistic analysis of 39509 visitors in the previous edition, 87% of them are from top management and they intend to visit the 2009 edition.

The 2009 show will attract over 42,000 buyers and industry practitioners during March 24-26 in Shanghai through a multi-channel based marketing campaign including media coverage like advertising (trade journal, newspapers, magazines and etc.); mail campaign; e-resources covering Asia Pacific region as well as America.

Online visitor pre-registration has already opened from November to further facilitate the show planning of coming buyers by providing one-stop show information through “visitor guiding system”. This system will include all necessary pre-view information like exhibitor introduction, floor plan, venue traffic, accommodation, visa services, on-line event booking, helping registers fully realize their participation “ROI”.

Exhibitor Profile:
Carpets & Rugs (Hand Made); Textile Floor Coverings & Area Rugs (Machine Made); Fibers & Yarns ; Textile Floor Covering Technology; Solid Wood Flooring ; Engineered Wood Flooring ; Laminated Flooring ; Cork Flooring ; Bamboo Flooring ; Resilient Floor Coverings; Sports Flooring ; Special Floor Coverings ; Wood/Laminated Flooring manufacturing, laying, cleaning and Maintenance Technologies.

VNU Exhibitions Asia

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