Home / Knowledge / News / Textiles / Ms Phan to develop communication strategies for INVISTA brands
Ms Phan to develop communication strategies for INVISTA brands
Jan '09
INVISTA, the largest spandex and nylon producer in the world and owner of many leading brands including the LYCRA fibre brand, has appointed Christine Do Phan as Marketing Communications Director for its Apparel business in Europe, Middle East and Africa (EUMEA). Christine brings extensive marketing and communications experience to the role having previously worked across Europe and Asia in the b2c, b2b and apparel ingredient industries.

Christine will be responsible for developing the European Communication strategies for brands within the INVISTA Apparel portfolio as well as managing its European Communications team. Her role will also include leadership of global branding and communications initiatives for legwear, intimate apparel and swimwear.

Having spent 12 years in the marketing industry, Christine brings in-depth marketing knowledge and experience to INVISTA as she has worked on a number of household brands during her career which span textile, automotive and healthcare industries across the globe.

Christine began her career within the textile industry where she worked at FREUDENBERG Interlining Division in several roles including Marketing Manager for Asia. From the textile industry to the auto world, Christine worked at BRIDGESTONE Europe for six years as Manager of Product Planning Consumer Products developing the Product Strategy for the brands within this portfolio.

Prior to joining INVISTA, Christine was Health Care Marketing Manager at KAZ Europe where she was responsible for managing high profile brands such as BRAUN and VICKS (under license agreements with PROCTER & GAMBLE).

Christine comments, “I am very happy to be back in the textile industry where I started my career and I am looking forward to the challenges that my new role will bring. The brands within the INVISTA portfolio have always impressed me and I am excited about working with brands such as the LYCRA fibre and helping develop and enhance their profile even further.”

Bruce Rowley, Global Brand & Communications Director, from INVISTA says, “2009 is an important year for us and we are delighted to welcome Christine to the team at INVISTA. Christine brings a wealth of experience and enthusiasm to the role and we are looking forward to a productive year working alongside her.”


Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search