Home / Knowledge / News / Textiles / Australian Merino wool takes centre stage in Seoul
Australian Merino wool takes centre stage in Seoul
Jan '09
Australian fashion labels – Sabatini, Kirrily Johnston and Gina Kim – this week are helping AWI and Austrade grow the Korean market for Australian Merino wool.

The labels are participating in a special event in Seoul – with the theme of 'Colours of Australia' – to celebrate Australia Day 2009.

A mix of 100 percent and wool-rich garments will grace a catwalk at the event to showcase the elegance and luxurious feel of the Australian Merino wool fabrics and demonstrate why the fibre is the natural choice for fashion.

Adding to the gala atmosphere of the event, celebrities from the popular Korean television show 'Global Talkshow' (or 'Minyodul-e-suda' in Korean) will model the Australian designer fashions.

Australian Merino will also be featured in a range of everyday wear by Australian brand Red Island whose 100 percent Merino range will appeal to the casual wear segment of the Korean apparel market.

AWI's regional general manager Asia Pascal Senkoff says: 'AWI is pleased to partner with the Australian Government through Austrade on the inaugural Colours of Australia event. It is a key component of our Korean Marketing Program aimed at developing the huge potential for Australian Merino in the Korean domestic market.'

Austrade's Seoul-based Senior Trade Commissioner Martin Walsh says: 'In the past year Koreans imported US$ 5 billion worth of overseas fashion apparel and accessories making Korea an opportunity market for Australian fashion industry exporters. Wool garments in particular are a specialty of Australian fashion and offer Korean consumers a uniquely different consumer choice.'

Australian Wool Innovation (AWI)

Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search